Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]
Google ad manager vs ad manager 360 – full comparison
Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users. With such a capable product available for free, it may seem surprising that many publishers instead choose […]
Google Ad Manager MCM & AdX SPM
News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growing concerned at how this might impact their ability to monetize through the Google Ad Exchange. With the rollout of the new Ad Manager MCM product, worries around the retirement […]
OKO Acquired by Insticator Inc
I am delighted to announce that on March 31st OKO Digital, Ltd. was acquired by Insticator Inc. For those not already familiar with Insticator, they offer a suite of solutions to publishers that are focused around driving content engagement; a perfect complement to our pure monetization focus. The deal preserves everything great that OKO has […]
A Guide to Google’s Publisher Tools
Google provides publishers with a complete suite of publisher tools that are designed to help you get the most out of your website. This ranges from publisher tools that help you to monetise your content to tools that help you measure and improve the performance of your website. In this guide, we’ll give a quick […]
AdSense VS AdX and Header Bidding: Which is best when CTR is high?
Will AdSense ever outperform AdX and Header Bidding? Publishers considering whether they should upgrade from AdSense to Header Bidding with Ad Exchange will rightly want to know whether they will earn more by doing so. Combining Header Bidding with Ad Exchange (and maybe even Open Bidding too) is the optimal set-up in most situations, but […]
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