In recent years, video advertising has become a dominant force in the digital advertising ecosystem, with 87% of businesses leveraging video content into their marketing strategy in 2019. The term ‘video advertising’ encompasses not only online display advertisements which contain video, but also ads in formats other than video that are shown within or around […]
How to use the Google Publisher Console
The Google Publisher Console is an excellent tool, used by publishers serving ads on their website through Google Ad Manager (GAM), which enables you to check the implementation of ad units and diagnose delivery issues. In order to access the Google Publisher Console, you must enable it in Google’s Chrome browser. If you haven’t already, […]
Google streamlines and simplifies their publisher policies and restrictions
During August, Google notified publishers that they would soon be rolling out a new and improved version of their content policy to minimize any confusion in terms of understanding what content can or cannot be monetized. The change comes as part of Google’s attempts to simplify and consolidate publisher products, such as AdSense, Ad Manager […]
French publishers could be shooting themselves in the foot by imposing “Link Tax”
On 24th October 2019, France will be the first out of the 28 EU member states to enforce Article 11 of the European Copyright Directive. This law entitles French publishers to remuneration for the use of short excerpts of text taken from publisher’s content. This means that news aggregators, such as Google News and Bing, […]
How publishers can maximize their monetization in Q4
The fourth quarter of the year is critical for the publishers of ad-supported websites. With advertisers willing to spend more in Q4 to reach their audience in the build up to the holiday season, the last three months of the year account for a disproportionately high share of the revenue opportunity for most publishers. Get […]
How to enable the Google Publisher Console
Google Publisher Console is an invaluable tool for any publisher serving ads on their website through Google Ad Manager (GAM). This hidden Chrome feature gives valuable information about how Ad Manager is functioning on page and gives valuable insight into the auction and delivery for authorised users. With Google Publisher Toolbar being deprecated, the Publisher […]