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. 31st January 2023

What’s the Best Google Certified Publishing Partner for You?

Google Enforcements

As a web publisher, you are likely looking forward to spending your time promoting your passions and developing clout within your niche while earning profits from your site. In order to achieve those goals through website monetization, it’s important to establish a system for building an audience, driving up traffic, and earning key ad impressions […]

Ad Exchange . 30th January 2023

How to access Google’s Ad Exchange (AdX)

Google AdX Account

Securing a Google AdX account is often seen as the next step after using and outgrowing Google AdSense, which is best suited to smaller publishers in the early stages of their monetization journey. We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […]

. 24th January 2023

The Complexities of Mobile Ad fraud: What is it?

Technology Network.

Technological advancements can be a big boon for publishers and advertisers looking to expand their digital ad networks. But there is a downside to these new developments that can cost a world of financial ruin. Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […]

. 17th January 2023

What is Click Spam?

Two Click penalty

Just as you finally start to familiarize yourself with the ins and outs of ad publishing, from creating engaging content to monetizing ads the right way, a bunch of spammers and bots can destroy all of your hard work. Tracking metrics is no easy feat, yet your company depends on those metrics in order to […]

. 10th January 2023

Open Bidding Vs. Header Bidding: What’s the Difference?

How header bidding works

What is google open bidding vs header bidding and what’s the difference between the two? Any publisher who has been working to monetize their web and app locations knows all too well that consistent ad bidding is the name of the game. There’s always a push to find out what strategies should be implemented to […]

. 3rd January 2023

What is Google ADX?

Google Ad Exchange FAQ

What is Google ADX? As the world’s largest ad exchange network for publishers and advertisers alike, Google Ad Exchange is responsible for more than half of all programmatic revenue. Also known as Google ADX, this exchange network is too powerful for even the smallest of publishers to ignore. If you are looking for a one-stop […]

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