Amazon Unified Ad Marketplace, or UAM, is Amazon’s entry into the header bidding space. Like prebid based header bidding, UAM provides a mechanism for multiple bidders to place bids on the same ad request. Unlike prebid, UAM runs server-side rather than in the user’s browser client side. This has disadvantages in terms of cookie-matching, but […]
How do Ad Networks differ from an Ad Exchange?
Online advertising began as, and still is, a way for publishers to monetize their content so that users can access their content for free. In the earlier days of the internet, publishers sought ways to sell the unsold inventory that remained after selling through direct deals. This led to the creation of ad networks. However, […]
Unfilled Impressions in Ad Manager : How to understand, diagnose and fix them
Unfilled impressions are ad requests for which Ad Manager was not able to serve a line item. Ad Manager Help describes unfilled impressions as a ‘red alert’ to lost revenue, but this can be misleading, as they can be equally indicative of set-up issues. Genuine unfilled impressions can be expensive. Therefore, understanding when unfilled impressions […]
What is Native Advertising? Everything publishers need to know
Over the past few years, the use of Native Advertising has exploded in the industry with a 35% annual growth rate. The term is frequently thrown around in the programmatic industry, but what exactly do we mean by ‘Native Advertising’? Native ads are a form of advertising that resembles the look, feel and function of […]
The History of Online Advertising
Integrating Quantcast Choice with Google Ad Manager
Quantcast choice is a popular Consent Management Platform (CMP) for publishers for good reasons. It’s well proven, easy to set-up, free to use and utilises the IAB Consent Management Framework. That framework ensures that the consent users give is passed to every demand partner who has also adopted the standard framework. The problem that publishers […]