A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
Private Marketplace Deals (PMPs): The Essential Guide
Online advertising is a notoriously difficult landscape to navigate, thanks in part to the number of buzzwords and acronyms in use. In this post, we’ll unravel one of those: PMPs, or Private Marketplace deals. PMPs offer publishers a way to secure potentially higher bids from a select group of advertisers, so are well worth being […]
13 Essential AdSense Tools & Resources That Every Web Publisher Needs
Google is continually adding more AdSense tools to the user interface. However, in 2020, successful publishers need an assortment of tools to ensure that their ads are performing to the highest standard. We’ve put together an ultimate toolkit for digital publishers that goes beyond AdSense tools to help you develop, manage and optimize your ad-funded […]
Coalition for Better Ads VS The Acceptable Ads: What’s the difference?
If you’re a member of the digital advertising ecosystem, you’ve probably heard of either ‘‘Acceptable Ads,’ or the ‘Coalition for Better Ads.’ Both are sets of criteria that were developed to combat the dissatisfaction that users are experiencing with bad ads across the web. Though online advertising is primarily what keeps the internet free, more […]
What does Google’s ‘death penalty’ for Third-Party Cookies mean for web publishers?
Last week, Google announced its highly anticipated plan to banish support for ‘obsolete’ third-party cookies in Chrome by 2022. The change is likely to shake up the online advertising industry who have long relied upon cookies to target and track advertising. The timeline of events Amid heightened public concern over data privacy, speculation that Google […]
What are Web Cookies? Everything you need to know
What are web cookies? A web cookie, also known as an internet cookie or a browser cookie, is a text file that contains information that the website needs to store relating to a particular visit or visitor. The file is stored on the user’s machine, can be deleted by the user, and can only be […]