News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growing concerned at how this might impact their ability to monetize through the Google Ad Exchange. With the rollout of the new Ad Manager MCM product, worries around the retirement […]
OKO Acquired by Insticator Inc
I am delighted to announce that on March 31st OKO Digital, Ltd. was acquired by Insticator Inc. For those not already familiar with Insticator, they offer a suite of solutions to publishers that are focused around driving content engagement; a perfect complement to our pure monetization focus. The deal preserves everything great that OKO has […]
A Guide to Google’s Publisher Tools
Google provides publishers with a complete suite of publisher tools that are designed to help you get the most out of your website. This ranges from publisher tools that help you to monetise your content to tools that help you measure and improve the performance of your website. In this guide, we’ll give a quick […]
AdSense VS AdX and Header Bidding: Which is best when CTR is high?
Will AdSense ever outperform AdX and Header Bidding? Publishers considering whether they should upgrade from AdSense to Header Bidding with Ad Exchange will rightly want to know whether they will earn more by doing so. Combining Header Bidding with Ad Exchange (and maybe even Open Bidding too) is the optimal set-up in most situations, but […]
Limited Ads: Google’s cookie-less solution to monetization
Last June, Google told publishers that it would no longer monetize users that reject the consent to store and access information on a device. As a result, Google promised the imminent arrival of Limited Ads which allows publishers to monetize users without the need for consent. At last, Limited Ads have been launched following its […]
Multiplex Ads : Google’s alternative to Taboola and Outbrain
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