One of the most frequent warnings we see in Google Ad Manager is the yellow bar across the top of the page stating Warning – Please review your ads.txt setup to prevent potential revenue impact. Such high-impact warnings are always a concern and no publishers wants to risk “potential revenue impact”, but the help that the warning […]
10 Questions to ask before committing to Header Bidding
EU approved Link Tax and Upload Filter directive
Last week the European Parliament voted in favour of the controversial Copyright Directive, despite widespread criticism of the planned law. The directive aims to bring copyright law into the internet age. It is frequently claimed that the bill is supported by Content Producers, although this support is largely from major music labels and newspaper publishing […]
Explained: googletag.defineSlot was called more times than there are DIVs in the DOM associated with ad slots while in Single Request Mode
Google Publisher Console is an amazing tool for diagnosing delivery issues in you Google Ad Manager set-up. It’s simple to use and will give you information about any problems Ad Manager is encountering, but it isn’t always obvious what action needs to taken to resolve those issues. This post looks at one of the more […]
Firefox browser to block “ad trackers”
Mozilla have boarded the anti-advertising bandwagon and announced a series of “Anti-tracking” measures to be included in future versions of the Firefox browser. Some of these measures are already available to users of the nightly-builds of Firefox, but will begin to be enabled by default from Firefox 63 onwards. The announcement gives little details about […]
Bid Caching Explained : What bid-caching means for publishers
The big publisher news for August was all about Index Exchange and bid caching. Although the issues haven’t directly impacted any of OKO’s publishers, questions have arisen and we are seeing some secondary impact that certainly warrant us talking more about the issue here on the blog: What is bid caching? Bid caching is the […]