Integrating Quantcast Choice with Google Ad Manager
Quantcast choice is a popular Consent Management Platform (CMP) for publishers for good reasons. It’s well proven, easy to set-up, free to use and utilises the IAB Consent Management Framework. That framework ensures that the consent users give is passed to every demand partner who has also adopted the standard framework. The problem that publishers […]
Firefox promises users “Ad-free internet” (for a price)
The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
Google Chrome will block “heavy” ads
A commit note, marked as work in progress on Chromium, suggests that Google Chrome will soon introduce a “Heavy ad intervention”. The change looks to target iframes that use excessive bandwidth or CPU resources. Implement Heavy Ad Intervention This change introduces a feature that unloads ad iframes that have been detected to use an egregious […]
Browser CPM Rates – When it comes to ad revenue, all browsers aren’t equal
When running a website, one consideration that publishers have to make to ensure a good user experience is their users’ browser choice. Few though take time to consider how a user’s choice of browser influences the ad revenue they are likely to generate. The results from our data indicate a significant variance in revenue generated […]
Why successful publishers focus on Session RPM
The amount of data available to a web publisher can be a two-edged sword. On one hand, more data means being able to inform a wider range of decisions. On the other hand, that data can distract from what is important or even overwhelm. A common trait amongst successful publishers is having focus on the […]