AdSense and Ad Manager are two cornerstone’s of Google’s publisher-facing tool-set. Both help site owners earn money from ads on their websites, but they are wildly different tools with far less overlap that some realise. Understanding the differences between Ad Manager and AdSense, together with the strengths and weaknesses of each allows publishers to use […]
Why do CPMs drop suddenly every quarter?
Anyone who runs an ad-funded website soon becomes aware of how CPMs are far from static. Sudden changes in rates can be a sign of a problem, but there are also regular patterns that impact CPM rates and are beyond the control of publishers. Knowing the broader patterns of demand allows publishers to better understand […]
Ad Waterfalls Explained
Ad Waterfalls, or daisy chains, are an optimisation method used to try to maximise the revenue generated from a set-up that uses multiple demand partners. Although largely now replaced by more efficient strategies such as header bidding, waterfalling can still be useful in situations where a non header bidding partner offers high CPMs at limited […]
Would Google really block 3rd party tracking?
Could Google be about to follow Safari and Firefox and add their own Cookie blocking solution to Chrome? Until recently, most industry pundits would have baulked at Google blocking the cookies that feed the advertising eco-system. Google is, after-all, the worlds biggest advertising company. Thanks to an article published in AdWeek (paywalled link) last month, […]
How Apple’s ITP 2.1 hurts publishers
This month saw the announcement, and hurried release of Apple’s ITP 2.1, the latest version incarnation of anti-tracking built into the company’s Safari Browser. Whereas early versions of ITP were seen by many as necessary, if somewhat inconvenient, ITP 2.1 is posing more serious issues for site owners. As is often the case, those relying […]
