The term Brand Advertising conjures up the image of big budget campaigns from the likes of Nike and Coca-Cola; exactly the sort of interest that many site owners would love to have in their ad inventory. Brand advertising can indeed totally change the revenue profile of a website, but it isn’t about the size of […]
How to get started and setup Exchange Bidding
It’s not often that publishers are given a way to increase ad revenue without any significant drawback, so it is no surprise that Google Exchange Bidding is a popular choice for those who can get access. The ability to open up new demand channels and increase auction win prices without on-site change or increased latency […]
Increasing Pageviews per Session
If you run an ad-funded website, you don’t need us to tell you the importance of increasing your average pageviews per session – more pageviews, more ad views, more revenue. But you might need us to tell you how to get more pageviews – so here we go: Firstly, we’re going to assume that your […]
German organisation Ad Alliance unites with publisher Media Impact to compete against digital giants
Four of Germany’s biggest publishing groups are joining forces to compete with the market power of tech platforms, such as Facebook, Google and Amazon. RTL Group, Gruner+Jahr and Media Impact, which is the joint marketing organisation of Axel Springer and Funke Mediengruppe, are pooling together their inventory to sell across titles. The media companies will […]
What is Cookie Matching and why is it important to publishers?
The huge growth of online advertising owes much to the promise of providing more targeted reach than mass media. Unlike traditional newspaper, TV or radio advertising, online advertising can be directed at very narrow audiences to ensure minimal wastage in any campaign. Minimal wastage translates to higher CPMs for publishers, making personalisation a beneficial element […]
