There is little doubt that Google AdSense is the leading ad network for publishers, but there comes a point where publishers start to demand more from their ad monetization. Running multiple ad networks and exchanges in competition with one another is one of the best ways to increase your ad CPMs, but it is important […]
Google Ad Exchange FAQ
Want to find out more about Google Ad Exchange? We’ve put together the following Google Ad Exchange FAQ to help answer publishers’ commonly asked questions about AdX. Feel free to leave a question in the comments below that you’d like answered. What is Google Ad Exchange? Google AdX is an online marketplace that facilitates the […]
Google Chrome will block “heavy” ads
August 2020 Back in May 2019, Google announced its new ‘heavy ad intervention’ feature which aimed to block ads that consume a disproportionate amount of resources and negatively impact the user experience. To reiterate, ads are considered as ‘heavy’ if a user has not interacted with it and it meets any of the following criteria: […]
A publisher’s guide to Google AdSense alternatives
When publishers that use AdSense hit a bump in the road, they often think that the grass is greener on the other side, but it can be hard to find a genuinely competitive alternative to AdSense. AdSense is a Google product and Google is a hugely dominant player in online advertising. Any AdSense alternative that […]
OKO Deep Dives: What is eCPM?
In this deep dive, we’ll be taking a closer look at eCPM, or effective cost per mille, and help publishers understand its value, how to calculate it, how it differs from other metrics and how to optimize. Our series of OKO Deep Dives analyse key performance metrics and aim to strengthen publishers understanding which will […]
How to monetize Safari traffic
As a publisher, it’s important to be aware that CPM rates can vary greatly depending on browser choice. Safari browser, in particular, can yield significantly lower CPMs than Chrome because of Apple’s stance on data privacy and advertising. We’re going to be unpacking some of the methods that publishers can implement to better monetize Safari […]
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