What are web cookies? A web cookie, also known as an internet cookie or a browser cookie, is a text file that contains information that the website needs to store relating to a particular visit or visitor. The file is stored on the user’s machine, can be deleted by the user, and can only be […]
California Consumer Privacy Act (CCPA) Compliance Guide for Google Ad Manager Publishers
Passed on June 28th 2019, the California Consumer Privacy Act, also known as CCPA, is a set of privacy and consumer protection regulations that were developed to provide more control and transparency to consumers over how personal information is collected, used and sold. The regulations are comparable to the UK’s regulations on General Data Protection […]
The Pros and Cons of Header Bidding
Header Bidding started exploding in popularity in 2015 and has quickly become the preferred ad serving approach for publishers keen to earn more from their ad inventory. The rate of adoption of Header Bidding says a lot about how effective it is at driving revenue gains, but nothing is perfect. Like anything in business, there […]
How to test new implementations, fix errors and block creatives using the Google Publisher Console
The Google Publisher Console is a helpful tool that publishers can use to check ad delivery issues without self-clicking ads or generating impressions yourself. In the third part of our Google Publisher Console guide, we’ll be looking at three practical examples of how our team uses the tool to solve real issues that affect our […]
Top performing ad sizes and placements in Google Ad Manager
Whether you are new to ad monetization and are setting up AdSense on your website, or you already have ads on your site and just want to finetune them, we have created a list of the top performing ad sizes outlined in Google Ad Manager help. The top performing ad sizes are generally used by […]
Is it a good idea to buy website traffic?
Organic traffic can be hard to come by and difficult to predictably scale. It is no surprise then that many publishers look at buying website traffic as a way to boost their numbers. Paid traffic can be risky though, particularly for websites that monetize through display ads. Buy the wrong traffic and you can find […]