What is Google ADX? As the world’s largest ad exchange network for publishers and advertisers alike, Google Ad Exchange is responsible for more than half of all programmatic revenue. Also known as Google ADX, this exchange network is too powerful for even the smallest of publishers to ignore. If you are looking for a one-stop solution for web monetization, you’ll want to get connected with a certified Google ADX partner to get access to valuable and exclusive ad inventory. Keep reading to learn more about the benefits of Google Ad Exchange for publishers as well as some key Google ADX requirements you should know about before connecting with this network.
What is Google ADX?
You may be asking “What is Google ADX?” and wondering how it can help you. The Google Ad Exchange is a premium service provided by the Google Ad Manager that allows publishers the ability to generate different types of ad inventories, types, and monetization options that assist in monetizing their sites. AdX helps publishers find and sell to the high-paying buyers, so Google Ad Manager is important as well. Those with Google AdSense Account Managers can request direct access to become a partner, although there are strict Google ADX requirements for membership. The easiest way for most publishers to access exclusive content through the Google Ad Exchange is by connecting with a certified Google ADX partner like OKO.
Many people consider Google Ad Exchange to be the best platform for web and app publishers across the board. Let’s discuss some big reasons why publishers large and small might want to use Google ADX to maximize revenue, boost traffic, and gain a lot more control over the pricing and reporting process.
Google Ad Exchange for Publishers – 5 Big Benefits
Not only is ADX the world’s largest platform for digital ad exchanges, but it also deals exclusively in premium demand inventory. As long as publishers can meet Google ADX requirements – or partner with a certified publishing partner who has – they can take advantage of a number of incredible benefits.
1. Control Your Prices
By partnering with us as your certified Google ADX partner, you will gain the ability to work with our team as we set your ad prices, define parameters to ensure that no bids happen outside of your minimums or maximums, and even set different price floors for every different ad space or type depending on your needs. You tell us what you want and we make it happen.
2. Access Advanced Targeting Features
The most advanced technologies in programmatic advertising live in the minds of Google experts, and pros have shared key components of these features to help publishers define stricter targeting parameters. You can gain access to advanced geolocation technology to target different audiences based on device type, location, age, and more.
3. Find Better Deals
A unique way to get the upper edge in website monetization is to be on the lookout for more direct deals that benefit your advertising genre. Publishers and brands working in a similar niche can band together and make deals that end up in higher CPMs (Cost Per Thousand Views) on every ad across the board.
4. Brand Your Inventory – Or Make it Anonymous!
Publishers have taken advantage of the Ad Exchange to curate an automated system that suits their needs. Publishers looking to establish clout can brand all of their ad inventory. Those looking to stay under the radar can also engage in auctions completely anonymously. And if you are on the fence – make your ad inventory semi-hidden!
5. Grow Revenue and Demand Exponentially
Google ADX is hard to compete with due to it having higher demand than any other ad exchange on the market. It can connect you through a vast number of DSPs so you never have to pick and choose. Access higher demand, earn higher revenue: it’s that simple.
Google ADX Requirements
The Google ADX requirements are rather specific. Only a small number of publishers are currently eligible to become a Google ADX partner, as the requirements for membership are quite strict. That is what makes it all the more important to partner with a Certified Publishing Partner and Google ADX partner who can connect you to the greatest features of the platform without making you go through the difficult eligibility process yourself.
Some conditions for eligibility include:
- Proof of a publisher’s ads.txt file
- At least 5 million app views/ page views per month, if not more
- Complete freedom from inappropriate content related to alcohol or drug use, racial or religious accusations, adult content, and uncredited medical advice
- Connection to a Google Ads Account Manager who can submit the request with Google and do further checks to see if you are eligible
This process is difficult to achieve because even with these eligibilities, Google still might not allow you to use Google Adx DIrectly. Due to this, publishers will often partner with an ad agency that has met the requirements for certification and can share the flexibility of access with you.
Why Choose OKO as a Google Ad Exchange Partner?
Publishers can see the difference when they work with a certified Google ADX partner for their website monetization strategies. We are confident in the work we do and the research we have access to, which allows us to share cutting-edge methods of bidding and advertising that keep publishers of all sizes on the top of the food chain.
We offer fast and reliable payments through ring-fenced publisher funds that guarantee all payments to be on-time, without a single recorded late payment in our history. Our premium demand and discounts make it easy to leverage the best deals for your niche so you can lock in the prices that work best for you. With competitive revenue sharing, you can increase your profits as you work towards your goals, automatically reaching benchmarks without asking you to lift a finger. If you have questions or concerns, or you are suddenly experiencing downtime, you can get in touch with our outstanding support staff who will offer incredibly responsive aid to ensure your website is up to GCPP standards. That’s why having Google Ad Exchange for publishers is what works.
Monetize All of Your Inventory Every Step of the Way with OKO
The digital advertising world moves fast, and so do we. In an increasingly competitive market, having access to premium platforms like the Google Ad Exchange for publishers can keep you vying for top bids and dynamic inventory.
Strategizing requires a quick pace, but you can keep up easily and efficiently when you make use of our custom-tailored resources made for publishers just like you. Learn about what is Google ADX and how you can integrate Google ADX programming into your monetization strategy at every step of the funnel when you contact us today!