Demand Marketplace
OKO Digital’s header bidding and prebid solutions are now housed under one roof: Demand Marketplace! With Demand Marketplace, OKO handles the publisher side of programmatic bidding, and all the technical challenges that can present — allowing publishers an easy and reliable way to benefit from the revenue performance without technical challenges. Whether you’re looking for traditional header bidding or a next-level prebid-wrapper approach, we’ll build and integrate a high-performance solution for your site and plug it into the world’s top exchanges, and handle all the day-to-day management for you. Working with either your Ad Exchange account or ours, you’ll get incremental revenue gains and the confidence that your setup is being watched by experts
Fast & reliable payments
Publisher funds are ring-fenced and we pride ourselves on paying our publishers reliably, on-time, every time. Twenty-five years without a missed payment and counting.
Access top demand
Working with OKO means getting access to the world’s leading demand from partners like Rubicon Project, AppNexus and IndexExchange.
Outstanding support
Responsive, expert support means less chance of expensive downtime. Every customer-facing member of our team is certified by Google to GCPP standard and is dedicated to your success.
Streamlined analytics
Monitored, measured, and personalized insights for success, with custom reports on all your revenue and engagement data.
Why OKO’s Demand Marketplace solutions?
Access the world’s best demand
Earn more by working with the world’s leading Ad Exchanges, Ad Networks and SSPs without the runaround. We get publishers access to premium demand that they cannot work directly with and act as a single, effective point of contact to ensure the best results from each.
Let us worry about the technology
Don’t get bogged down in the complexities of the ad bid process. We’ve centralized services and streamlined everything so that you can focus on running your website while we fill every available impression with the highest bids. Publishers no longer need to be experts in prebid wrappers or header bidding, and have contacts in every SSP to enjoy the revenue benefits of a fairer header auction.
Fair pricing
We work on a simple, transparent revenue share model. We only charge on the revenue that we manage, so if you bring your own Google demand then you only pay when we bring an incremental revenue gain.
Google Certified Expertise
With over 20 years of experience, OKO was the first UK company to be certified by Google as experts in website monetization. We’ll help with everything, from the technical set-up and performance monitoring to seeking opportunities to further optimize your ad revenue, freeing up your time to focus on creating great content.
What is Demand Marketplace?
These days, most ads are placed on publisher sites through a lightning-fast auction process happening behind the scenes. It’s a vital part of a publisher’s ability to maximize ad revenue for their pages. It’s not hard to begin, but it can be difficult to excel at without help and experience. Therefore it’s important to have a partner who can help set up the program correctly, and optimize your performance at regular intervals. The basic solution to this problem is known as “header bidding,” and the leading header-bidding solution is known as a “prebid wrapper.” From header bidding to prebid wrappers to what comes next, OKO’s portfolio of Demand Marketplace solutions will help you maximize the value of your ad inventory.
OKO’s Demand Marketplace Solutions
OKO’s Demand Marketplace provides publishers with bidding solutions without the added technical challenges with an easy and reliable way to benefit from the revenue performance of header bidding. At OKO, we remove the added difficulties of header bidding while ensuring all the benefits. We do so by building and integrating a high-performance header bidding solution for your site and plugging it into the world’s top exchanges and SSPs, caring for the day-to-day management from then on for you. Working with either your Ad Exchange account or ours, you get incremental revenue gains and the confidence that your set-up is being looked after by the experts at OKO. You also gain top-demand access to the world’s leading demand partners like Rubicon Project, AppNexus, and IndexExchange through OKO. Demand Marketplace helps you over the significant hurdles in setting up your bid structure
What publishers say about OKO
“Collaborating with OKO has been a rewarding experience. Their unwavering commitment to excellence, solutions, and proactive support have optimized our ad business, and fostered a growth-driven partnership. OKO’s ability to adapt to dynamically evolving industry trends and their dedication to mutual success make them a great partner.”
“This move marks a significant step forward, ensuring we have the premium demand to keep up with our rapidly growing network of in-venue screens.”
Get in touch
Find out more about our solutions and how OKO could help you grow your advertising revenue.
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