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Ad Blocking

Issues surrounding ad blocking

The rise of ad blockers, such as the ubiquitous AdBlock Plus has had a significant impact on publisher advertising revenues, particular in geographic regions and verticals where adoption is high. With ad-blocking threatening the sustainability both of publisher websites and the freely available web, it is an issue that publishers need to stay on top of.

How we help publishers with ad blocking on the OKO website

We post regular and timely articles on ad-blocking when we see issues arise that we believe publishers need to be aware of. These, together with broader analysis are published here on this page and also summarised in our free monthly newsletter. We also contribute to the Acceptable Ads committee, which decides the ads that can be shown by default in many ad blockers.

How we help client-publishers with ad-blocking

Our support around ad-blocking for client-publishers is very bespoke and tailored to the requirements of each publisher and their audience. We help publishers assess the cost of ad blocking to their operation, offer suitable responses and help with the implementation, management and monitoring of any ad blocking response that is put in place.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

How we can help

Need Some Help?

SEE HOW WE CAN HELP

How to tackle low-quality ads

Google Chrome will block “heavy” ads

Google’s Privacy Sandbox Initiative Explained

What is Browser Fingerprinting?

Coalition for Better Ads VS The Acceptable Ads: What’s the difference?

Not content with blocking your revenue, Ad Blockers are now stealing it

Firefox promises users “Ad-free internet” (for a price)

How will Chrome’s privacy changes impact publishers

How Apple’s ITP 2.1 hurts publishers

No, Google isn’t about the kill off ad blockers

Firefox browser to block “ad trackers”

Chrome ad blocking – what publishers need to know

Apple upsets ad industry with cookie blocking

It’s official : Google Chrome to block ads by default

Why default ad-blocking in Chrome might be good news for publishers

OKO join The Acceptable Ads Committee

Publishers invited to sign up to the new Google Contributor program

Fighting back against ad-blocking

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OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

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