The rise of ad blockers, such as the ubiquitous AdBlock Plus has had a significant impact on publisher advertising revenues, particular in geographic regions and verticals where adoption is high. With ad blocking threatening the sustainability both of publisher websites and the freely available web, it is an issue that publishers need to stay on top of.
We post regular and timely articles on ad-blocking when we see issues arise that we believe publishers need to be aware of. These, together with broader analysis are published here on this page and also summarised in our free monthly newsletter. We also contribute to the Acceptable Ads committee, which decides the ads that can be shown by default in many ad blockers.
Our support around ad-blocking for client-publishers is very bespoke and tailored to the requirements of each publisher and their audience. We help publishers assess the cost of ad blocking to their operation, offer suitable responses and help with the implementation, management and monitoring of any ad blocking response that is put in place.