The ad optimisation people
Traffic, whether it is page-views on a website or time spend in app, is the single biggest factor that impacts ad revenue. However, not all traffic is equal and the wrong type of traffic can even put publisher operations at risk.
We share best practice methods to generate ad-safe traffic and help publishers monitor traffic profitability and quality. By providing better reporting, and backing it with expert support, we help publishers understand the value and risk of the traffic that they are acquiring and to capitalise on the opportunities to increase the most profitable traffic.