Header Bidding has brought about a small revolution in publisher monetization over the past few years. By giving more demand partners a fair look at each impression, Header Bidding levels the playing field and can bring substantial revenue gains for publishers.
Header Bidding gives publishers a more efficient way to get the best bids from the demand partners that they work with. Traditional ad serving makes it very difficult for every demand partner to submit a bid for every ad-request, leading publishers to rely on approaches such as ad waterfalls, to try to get the most from each partner.
Unlike waterfalls, Header Bidding gives every participating demand partner the chance to submit a bid on every ad-request, not just those passed-back from partners “higher up the stack”. With the right mix of partners this maximises the chance of landing a high bid.
We see publishers benefiting from Header Bidding on three fronts:
In terms of revenue gains, results are dependent both on the quality of the header-bidding set-up and management and also very site dependent. It is very rare not to see worthwhile gains from the implementation of header bidding on any site with reasonable levels of traffic. If you would like a better idea of the gains it could bring to your site please contact us or get in touch via chat.
Already have a great Header Bidding solution in place and the expertise to make it perform? We can still help.
As Google Certified Publishing Partners we can introduce AdX demand to your header bidding set-up to take your website ad revenue to the next level.