Managed Header Bidding Solution

OKO’s Managed Header Bidding solution gives publishers an easy and reliable way to benefit from the revenue performance of Header Bidding, without the technical challenges. We’ll build and integrate a high-performance Header Bidding solution for your site and plug it into the world’s top Exchanges and SSPs, then look after all the day to day management for you. Working with either your Ad Exchange account or ours, you get incremental revenue gains and the confidence that your set-up is being looked after by the experts at OKO.

Easy integration

Let us do the hard work for you. We carry out all the AdServer and script configuration for you, leaving you just to add a simple tag to the page.

Access top demand

Working with OKO means getting access to the world’s leading demand from partners like Rubicon Project, AppNexus and IndexExchange.*

Expert support

We don’t just help if there is a problem. Working with OKO means having a partner dedicated to helping you grow your business.

Unified reporting & payments

Access all the best partners with one reliable monthly payment and easy to understand unified reporting.

Why OKO’s Managed Header Bidding?

Access the world’s best demand

Earn more by working with the world’s leading Ad Exchanges, Ad Networks and SSPs without the runaround. We get publishers access to premium demand that they cannot work directly with and act as a single, effective point of contact to ensure the best results from each.

Let us worry about the technology

Don’t get bogged down in the complexities of Header Bidding. We’ve centralised services and streamlined everything so that you can focus on running your website whilst we fill every available impression with the highest bids. Publishers no longer need to be experts in Prebid and have contacts in every SSP to enjoy the revenue benefits of a fairer header auction.

Fair pricing

We work on a simple, transparent revenue share model. We only charge on the revenue that we manage, so if you bring your own Google demand then you only pay when we bring an incremental revenue gain.

Google Certified Expertise

With over 20 years of experience, OKO were the first UK company to be certified by Google as experts in website monetization. We’ll help with everything, from the technical Header Bidding set-up and performance monitoring to seeking opportunities to further optimize your ad revenue, freeing up your time to focus on creating great content.

Revenue beyond Header Bidding

Working with us on Header Bidding also means getting access to OKO’s other publisher revenue opportunities to bring returns beyond simple CPM gains.

What is Header Bidding?

Header bidding is a technique used in programmatic advertising that offers a publisher’s ad inventory to multiple ad exchanges and ad networks simultaneously. This is essentially an auction where bid requests are sent to multiple partners at one time, maximizing the value of ad inventory. The entire process takes a fraction of a second and is a vital part of a publisher’s ability to maximize the ad revenue for their web pages. Therefore it is important that the program is set up correctly and optimally to ensure the desired maximized results. Header bidding isn’t hard to begin but it is difficult to excel at without a trained eye.

OKO’s Managed Header Bidding Solution

OKO provides publishers with a managed header bidding solution without the added technical challenges with an easy and reliable way to benefit from the revenue performance of header bidding. At OKO, we remove the added difficulties of header bidding while ensuring all the benefits. We do so by building and integrating a high-performance header bidding solution for your site and plugging it into the world’s top exchanges and SSPs, then caring for the day-to-day management from then on for you. Working with either your Ad Exchange account or ours, you get incremental revenue gains and the confidence that your set-up is being looked after by the experts at OKO.

There are many ways OKO’s managed header bidding solution provides benefits to you. We provide easy integration as we like to do the hard work for you, by carrying out all the configurations for you, all you have to do is add a tag to the page. You also gain top-demand access to the world’s leading demand partners like Rubicon Project, AppNexus, and IndexExchange through OKO. These are two significant hurdles that having managed header bidding helps to resolve.