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Ad Publishing Landscape

Industry trends and meta discussion affecting publishers

Ad monetisation is a fast moving field, producing a constant stream of news and changes. That stream can sometimes make it difficult to see the big picture, which is what we try to communicate on this pageWe monitor key news and announcements, sharing the most interesting and important with publishers here on this page and through our free monthly newsletter.Add this page in your newsreader, sign up to the newsletter or follow us on Facebook, Twitter or LinkedIn to stay abreast of the meta-issues facing ad publishers.

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January CPM Slump: What’s The Reason And How to Minimize the Impact

AI Writing is here, but should publishers embrace or avoid it?

OKO Acquired by Insticator Inc

Is Google planning to refresh AdX in view?

What are Rewarded Ads?

What web publishers can do to mitigate the impact of COVID-19

Google’s Privacy Sandbox Initiative Explained

Is it a good idea to buy website traffic?

Video Advertising: A Guide to Video Ad Types and Formats

Why do CPMs drop suddenly every quarter?

The History of Online Advertising

Amazon successfully wins bid for Sizmek’s ad serving technology

German organisation Ad Alliance unites with publisher Media Impact to compete against digital giants

How to monetize website traffic

Sizmek files for Chapter 11. What it means for publishers

A Guide to Programmatic Advertising Deal Types

What do publishers have to fear over Net Neutrality Rollback?

Apple upsets ad industry with cookie blocking

ads.txt – What is ads.txt? How to implement for AdSense and others

New scam targeting web publishers

Mobile video advertising overtakes TV

Is Google really funding extremists?

Will relaxation of EU cookie laws help or harm publishers?

Google provides insights into the war on bad ads, spam and scams

European court rules website liable for user comments

Are Cookie notices the cure that is worse than the disease?

Ad blocking ruled legal in Germany

Track marketing success with campaign variables

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