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Google AdSense

Earn more through Google AdSense

AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. As such it is often a websites first experience of generating ad revenue, frequently installed with default settings and left largely ignored. This plays to AdSense’s great strengths (easy to set-up and manage), but also into its weakness (that it AdSense publishers are often failing to generate all the ad revenue that they could be).

Google AdSense as an introduction to ad monetisation

AdSense is self-sign up and doesn’t have minimum traffic requirements. Combined with ease of set-up this means very low barriers to entry for any website publisher willing to stick to the AdSense content quality policies. Once installed, AdSense will reliably serve ads with almost no intervention, making it a great starting point for sites that need to focus primarily on building their traffic numbers. AdSense is a perfect partner for websites in the early stages of the publisher life-cycle.

AdSense on higher-traffic, established websites

Once a site is established and measuring inventory in millions of pageviews per month, the role of Google AdSense changes. AdSense’s near 100% fill rate still makes it a useful “backstop” in many situations, and features such as auto-ads, matched content and AdSense’s ability to respond well to high CTR placements still make it useful in key situations. AdSense tends to play a much smaller part in standard display and native ads on higher-traffic sites, where solutions such as Ad Exchange, Header Bidding and Exchange bidding offer more competition, higher rates and more precise control.

How OKO helps AdSense publishers

OKO was the first company in the UK to be certified by Google AdSense Certified Partners, and are also Google Certified Publishing Partners. This demonstrates are proven expertise with the AdSense product line. We tend to work with AdSense publishers looking to transition to a more advanced a profitable ad set-up; helping them leverage more competition for their ad space and optimise their AdSense where it remains the best choice. This usually means introducing an AdServer like Google Ad Manager and coupling with approaches like Header Bidding to increase revenue.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

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January CPM Slump: What’s The Reason And How to Minimize the Impact

A Publishers’ Guide to Deductions and Clawbacks

AdWords vs AdSense: What’s the Difference? What Do I Need to Know?

Moving from AdSense to CPM Ads? Rethink Optimization.

6 Ways Publishers Tank Their Mobile Revenue

Understanding the Google Unreliable and Harmful Claims Policy

AdSense Ad Serving Has Been Limited: What You Can Do

AdSense VS AdX and Header Bidding: Which is best when CTR is high?

How to tackle low-quality ads

A publisher’s guide to Google AdSense alternatives

OKO Deep Dives: What is eCPM?

Page-Level, Site-Level and Account-Level Enforcements in Google AdSense and Google Ad Manager

OKO Deep Dives: What is Page RPM?

Google Publisher Policies vs Google Publisher Restrictions

10 AdSense Myths, Busted

OKO Deep Dives: Impression RPM

Deductions in AdSense

Google AdSense FAQ

How AdSense publishers can deal with ‘new’ Bitcoin extortion threats

13 Essential AdSense Tools & Resources That Every Web Publisher Needs

13 Google AdSense Facts and Statistics

AdSense vs Ad Manager

Why successful publishers focus on Session RPM

Understanding AdSense Targeting Types

How “guaranteed to beat AdSense” might earn you less than you think

ads.txt – What is ads.txt? How to implement for AdSense and others

Why AdSense CPC plummeted this week

Google AdSense Certified Partners – What can a GASCP AdSense Partner do for you?

Google adds new AdSense blocking categories

Google to retire the official AdSense WordPress plugin

Publishers invited to sign up to the new Google Contributor program

AdSense policy gets more granular

AdSense and Adx PII warnings : Who are you sharing your user data with?

Changes to number of Google ads allowed per page

Increase in warnings about ad code appearing on sites that you don’t own

Using Ad Refresh with Google AdSense and Google Ad Exchange (AdX)

Sticky ads with AdSense and AdX

AdSense bid types explained

AdSense to stop paying on unviewed impressions

The easiest solution ever to the AdSense cookie requirements

AdSense and Cookies. The EU user consent requirement explained

Quick AdSense wins: Instantly growing your ad inventory

How high traffic can lower your AdSense RPM

AdSense VAT explained

How much AdSense revenue will the mobile update cost you?

High AdSense CTR April 20th. Are you being click bombed?

Google consumer surveys introduction

AdSense on dynamic pages

What is CPMAV in AdSense reports?

AdX vs AdSense – Which is better, will Ad Exchange earn you more?

Should I use Google Ad Manager with AdSense?

Should You Pay Per Click To Advertise An AdSense Site?

Linking AdSense to Analytics

10 Common AdSense Pitfalls

AdSense Referrers – How to spot the bad guys

The anatomy of a successful AdSense website

How seriously should I take the AdSense Scorecard?

What does the AdSense revenue drop mean for publishers?

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OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

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OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

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