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Ad Performance & Page Speed

How your website and the ads on it perform has a huge impact on ad revenue. Fast websites engage users, increase visit depth and encourage repeat visits. With content served, getting ads in front of users is vital to avoid losing revenue.

How OKO helps publishers with speed and performance

Most importantly, we run a fast ad stack. Many companies sacrifice ad delivery speed in order to chase higher impression CPMs. At OKO we know that our publishers generate more revenue when we focus on getting them the highest revenue across an entire session, rather than just on the highest price for whatever impressions may or may not be served through a slow system.

We also support our publishers with page and site speed issues. Our systems monitor website performance continually and plot changes in performance against how they impact earnings. Using this technology we can flag revenue negative issues to our publishers and work with their developers to ensure that publisher websites are running at maximum efficiency.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

How we can help

Need Some Help?

SEE HOW WE CAN HELP

5 Ad Formats You Need To Try

Our Top Performing Demand Partners

A publisher’s guide to Google AdSense alternatives

OKO Deep Dives: What is eCPM?

What are Rewarded Ads?

OKO Deep Dives: What is Page RPM?

OKO Deep Dives: Impression RPM

How to overcome Ad Blindness

Should I Implement Lazy Loading Ads?

Less haste, more speed. Why publishers should stop looking at load times

The OKO guide to Publisher Ads Audits for Lighthouse

Ad Viewability : An OKO Deep Dive

Reminder: It’s July and speed is more important than ever

Google to penalise slow loading mobile sites from July

Your site’s mobile-friendliness is now considered as a Google Search ranking signal

Why websites need to be updated

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OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

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OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

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