How your website and the ads on it perform has a huge impact on ad revenue. Fast websites engage users, increase visit depth and encourage repeat visits. With content served, getting ads in front of users is vital to avoid losing revenue.
Most importantly, we run a fast ad stack. Many companies sacrifice ad delivery speed in order to chase higher impression CPMs. At OKO we know that our publishers generate more revenue when we focus on getting them the highest revenue across an entire session, rather than just on the highest price for whatever impressions may or may not be served through a slow system.
We also support our publishers with page and site speed issues. Our systems monitor website performance continually and plot changes in performance against how they impact earnings. Using this technology we can flag revenue negative issues to our publishers and work with their developers to ensure that publisher websites are running at maximum efficiency.