CTV Monetization

Smart TVs are the new frontier in targeted advertising. With our all-in-one solution, you can access the biggest advertisers in the world, maximize fill rates, and leverage proprietary first-party data with plug-&-play implementation. With Unified Auction Technology, precision targeting, and relevant placements, you get the maximum value from every impression delivered, directly to your audiences.

OKO Digital provides solutions for CTV advertising, as well as OTT and DOOH pipelines, ensuring that we have the options that fit you

Fast & reliable payments

Publisher funds are ring-fenced and we pride ourselves on paying our publishers reliably, on-time, every time. Twenty-five years without a missed payment and counting.

First-party data

Be prepared for the departure of third-party cookies: first-party data sends more robust signals and sector-specific identifiers to premium demand partners, letting you stay ahead of the competition.

Outstanding support

Responsive, expert support means less chance of expensive downtime. Every customer-facing member of our team is certified by Google to GCPP standard and is dedicated to your success.

Streamlined analytics

Monitored, measured, and personalized insights for success, with custom reports on all your revenue and engagement data.

Why Choose OKO As Your Monetization Partner?

We are a Google Certified Publishing partner

Be confident in the partner you work with. OKO has been a Google Certified Publisher Partner since 2016, and brings years of monetization experience working within the Google ad ecosystem.

Turbocharge your monetization

OKO gives you access to Premium Advertisers, like Google Ad Exchange, Unruly, Pubmatic and more. Our specialty algorithms and auction-decisioning engine ensures every impression is sold at the highest possible CPM, and enables audience-based campaigns to scale with greater efficiency than our competitors. You choose your ideal audience; ads are 100% viewable and cannot be skipped.

OTT Monetization

With the streaming video market continuing to grow year over year, forging connections with over-the-top (OTT) streaming platforms and CTV manufacturers is an increasingly-important opportunity for the ad tech industry. To maximize your revenue, you need a partner who understands the challenges of operating within this space, and can ensure that you’re getting the most bang for your buck

Plug-and-play – get started ASAP

It’s easy: review your monetization needs and give us your list of apps and platforms. Connect your Google Ad Manager account through an MCM invite, and update Insticator app-ads.txt file. Insticator will personally Q/A the ad setup and optimize for max returns!

What is CTV?

TVs are the “idiot box” no longer: nowadays, so-called “smart TVs” are fully connected devices, straddling the divide between television and the Web. Connected TVs, streaming media players like Roku and Apple TV, and other internet-connected devices have access to a wide array of online streaming content and services. Through CTV, customers access a range of services, all from the comfort of their own home – and unlike the linear TV ads of the old days, you have better and more granular access to those customers than ever before possible.

Learn more about the benefits of CTV here.

What publishers say about OKO

“Collaborating with OKO has been a rewarding experience. Their unwavering commitment to excellence, solutions, and proactive support have optimized our ad business, and fostered a growth-driven partnership. OKO’s ability to adapt to dynamically evolving industry trends and their dedication to mutual success make them a great partner.”

Ivy Lin