Google Ad Manager is the premier publisher monetization platform from Google. Where AdSense offers a turn-key solution perfectly suited to small and start-up publishers, Google Ad Manager offers more features, flexibility and control for high-traffic or high-demand websites.
Ad Manager comprises of two parts: The ad-server and the Supply Side Platform (SSP). These were originally two separate products under the DoubleClick brand, namely DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). These were merged into the unified Google Ad Manager product in July 2018.
Google’s Ad Manager ad-server is the industry standard for ad serving and has a hugely dominant position. This is not surprising; It’s a very capable ad-server, offers unique benefits for those serving Google Ads (see SSP below) and, through the Small Business version, is free.
Access to the Small Business edition of Google Ad Manager ad server is open to any publisher with an AdSense account.
Ad Manager also gives publishers access to Google premium ad demand through it’s ability to function as a Supply Side Platform. This is the functionality previously provided under the Ad Exchange brand.
Through it’s capability as an SSP, Ad Manager gives publishers access to the largest single source of ad demand available anywhere. Strong CPM rates, almost 100% fill and greater control make is a popular choice for medium and high-traffic publishers looking to maximise revenue.
Although any publisher can sign up for Google Ad Manager, Ad Manager ads are a premium feature. Publishers looking to access this need to do so through either their Google account manager or a GCPP such as OKO.
As Certified Partners, the team at OKO are experts in Google Ad Manager. We use this expertise to support publishers in a number of ways that help to remove problems and maximise revenue. We give publishers access to premium demand through Ad Manager, and manage that for maximum yield. We also work on ad server set-up and optimisation, ensuring that everything runs smoothly and serves the best ad for any given request.