OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • — Header Bidding
    • — Exchange Bidding
    • — Google Ad Manager
    • AdX – Google Ad Exchange
  • About us
    • OKO & the OKO team
    • Career opportunities
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Traffic
  • Contact

Ad Manager

Google Ad Manager help, tips and news

Google Ad Manager is the premier publisher monetization platform from Google. Where AdSense offers a turn-key solution perfectly suited to small and start-up publishers, Google Ad Manager offers more features, flexibility and control for high-traffic or high-demand websites.

What is Google Ad Manager?

Ad Manager comprises of two parts: The ad-server and the Supply Side Platform (SSP). These were originally two separate products under the DoubleClick brand, namely DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). These were merged into the unified Google Ad Manager product in July 2018.

The Google Ad Manager Ad Server

Google’s Ad Manager ad-server is the industry standard for ad serving and has a hugely dominant position. This is not surprising; It’s a very capable ad-server, offers unique benefits for those serving Google Ads (see SSP below) and, through the Small Business version, is free.

Access to the Small Business edition of Google Ad Manager ad server is open to any publisher with an AdSense account.

Google Ad Manager SSP – Ads through Ad Manager

Ad Manager also gives publishers access to Google premium ad demand through it’s ability to function as a Supply Side Platform. This is the functionality previously provided under the Ad Exchange brand.

Through it’s capability as an SSP, Ad Manager gives publishers access to the largest single source of ad demand available anywhere. Strong CPM rates, almost 100% fill and greater control make is a popular choice for medium and high-traffic publishers looking to maximise revenue.

Although any publisher can sign up for Google Ad Manager, Ad Manager ads / ad manager monetization are a premium feature. Publishers looking to access this need to do so through either their Google account manager or a GCPP such as OKO.

How OKO helps publishers with Google Ad Manager

As Certified Partners, the team at OKO are experts in Google Ad Manager. We use this expertise to support publishers in a number of ways that help to remove problems and maximise revenue.  We give publishers access to premium demand through Ad Manager, and manage that for maximum yield. We also work on ad server set-up and optimisation, ensuring that everything runs smoothly and serves the best ad for any given request.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

How we can help

Need Some Help?

SEE HOW WE CAN HELP

Top performing ad sizes and placements in Google Ad Manager

How to create Native Ads in Google Ad Manager and get them live on site

Ad Viewability: Everything Publishers Need To Know

How to use the Google Publisher Console

How to enable the Google Publisher Console

SRA : What is Single Request Architecture and should I be using it?

Unfilled Impressions in Ad Manager : How to understand, diagnose and fix them

What is Native Advertising? Everything publishers need to know

Will the Global Better Ads Standards impact you?

Google Ad Manager line item types and priorities : Everything you need to know

AdSense vs Ad Manager

The Ultimate guide to Google Ad Manager Key Values

  • 1
  • 2
  • Next Page »
  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Essential Publisher News

  • This field is for validation purposes and should be left unchanged.

The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

023 9246 0000

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. More information can be found on our Cookie Policy PageCookie settingsACCEPT REJECT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.