The Google Ad Exchange
The DoubleClick Ad Exchange (Google Ad Manager), best known simply as AdX is Google’s premium ad monetisation platform. Where AdSense offers a simple way to access Google demand, AdX is designed for give publishers additional options and control that allow for better monetisation of high-traffic websites.
AdX is a CPM based exchange, meaning that publishers get paid for the impressions that their users see, rather than just when the ads are clicked on. AdX offers access to additional features such as Enhanced Dynamic Allocation, Private auctions and Preferred Deals that work to increase your CPMs. AdX publishers also get greater flexibility in how they can implement ads and access to the biggest pool of advertising demand, including from non GCAN buyers. Most importantly, AdX also gives publishers greater control over what ads are shown and how ads are priced, allowing to a better balance of revenue and user experience.
As the Ad Exchange is invitation only, our first way of helping publishers is to get them approved for AdX. As Scaled Management partners and GCPP we can fast-track publisher approval. Once approved we have our experts manage the AdX set-up, not only ensuring correct integration, but ongoing performance. Reporting is provided through our dedicated dashboard and expert support is provided to keep things running smoothly and to ensure great performance.
Depending on the service that publishers opt for we also introduce additional demand, blending AdX with other partners through Header Bidding and Exchange Bidding to ensure the best price per impression.