Increase revenue by getting your ad space seen by more, and larger ad-buyers on Google’s Ad Exchange – usually known just as AdX. Partnering with OKO gives you access to AdX without the high traffic requirements and in-house expertise needed to go it alone. As Google Certified Publishing Partners, we’ve been approved by Google to help publishers like you start selling their ad inventory on AdX and certified at the highest level for the service and support we offer.
Why use AdX?
AdX is Google’s monetization for higher traffic publishers. Rather than being an ad network, like AdSense, AdX is a true exchange that offers your inventory to a huge number of networks via Real Time Bidding (RTB). It also offers publishers greater control over how their inventory is sold (and how much is is sold for), more flexibility on placements and new revenue opportunities such as through private auctions. Importantly for many publishers it also pays per impression, meaning that revenue is generated every time an ad is seen rather than just when a user clicks and leaves the site.
The advantages means that publishers will usually earn more through AdX than through a single network, such as relying on AdSense alone.
Why partner with OKO on AdX?
Access to Google AdX is by invitation only, either through Google or through a partner such as OKO. We work with publishers around the world to get them access to AdX and ensure that they get the very best performance from it. We can either do this as part of a broader website monetization remit, or offer Google AdX as a standalone service. As Google Certified Publishing Partners we offer AdX access through an approved channel and offer our own unique advantages:
- Competitive revenue share, that improves with scale
- Fast, efficient approval process
- Zero learning curve – we manage AdX for you
- Fast, responsive expert support covering technical, yield, policy and more
- Intuitive reporting through our exclusive publisher dashboard
- Reliable monthly payments
- Optional access to additional premium demand as well as AdX
- Optional use of automatic price floor technology to maximise request CPMs
Looking for more?
AdX works even better when it has more demand to compete against. We are happy to provide AdX only to publishers already running their own Header Bidding, but can also offer full website monetisation to those looking for a fast route to a great performing set-up.
Full website monetisation combines AdX with Header and/or Exchange bidding for maximum performance.