Increase revenue by getting your ad space seen by more, and larger ad-buyers on Google’s DoubleClick Ad Exchange (AdX). Partnering with OKO gives you access to AdX without the high traffic requirements and in-house expertise needed to go it alone. As Google Certified Publishing Partners, we’ve been approved by Google to help publishers like you start selling their ad inventory on Ad Exchange and certified at the highest level for the service and support we offer.
Why use DoubleClick Ad Exchange?
- Set minimum CPMs
- Access to preferred deals – Fixed CPM deals from top buyers
- Priced per impression (CPM) not per click (CPC)
- Access to private auctions
- Access to the largest pool of ad-buyers
- More flexibility with ad formats and implementation (Refreshing units, sticky ads and other high impact formats are allowed)
- Greater control over the ads that get shown to your users
- Access to non GCAN buyers
Who is it for?
Publishers looking to improve the quality of ads served to their site and set minimum prices for every ad impression and get paid on impressions rather than clicks. It’s also a great solution for publishers who sell ads directly and want to maximise earnings from their remnant without cannibalising their direct sales and premium advertising.
Why partner with OKO on AdX?
- We’re Certified and Approved by Google – No “back door” access here
- Access to your own, named Certified Expert
- Fast, efficient approval process
- Zero learning curve – we manage AdX for you
- Intuitive reporting through our exclusive publisher dashboard
- Access to additional premium demand as well as AdX
- Optional use of Active Pricing technology to maximise request CPMs
How does it work?
As an approved Doubleclick Ad Exchange Network Partner Manager, we can fast track applications for our publishers to display AdX ads on their sites. We’ll sponsor your site’s application to show Ad Exchange inventory then supply you with ad tags that use your chosen price floors, ensuring you get a fair price for every impression. Unlike other AdX providers, we give you access to real-time reporting through our publisher dashboard, so that you can manage your yield more effectively.