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Program Policy

Google plays a significant role in the ad delivery for many publishers. As well as providing demand (through AdX and AdSense), they are often additionally handling the ad serving through Google Ad Manager. Understanding Google publisher program policy and guidelines, and staying on top of the frequent changes help publishers prevent unexpected interruptions in ad serving, or even suspension from using Google monetisation products.

Publisher program policy clarification and updates on the OKO website

We regularly post about updates to Google policy changes that we think are most important to publishers. We accompany these with our own analysis to help cut through the often vague wording. We also highlight these in a free-to-all monthly newsletter, which is a great way to stay up to date of important changes.

How OKO help publisher-clients with policy

We include expert policy guidance and support free for every publisher that we work with. We’re qualified as GCPP by Google, which makes us experts in publisher policy. We apply this expertise to pro-actively support our publishers in avoiding policy issues and also to provide dedicated support if problems do arise (where our own Google support network also really comes into its own). Policy support is just one way we work to protect and sustain the businesses of the publishers that we work with.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

How we can help

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A publisher’s guide to Google AdSense alternatives

Major Data Protection Laws that Publishers Need to be Aware Of

Page-Level, Site-Level and Account-Level Enforcements in Google AdSense and Google Ad Manager

Google Publisher Policies vs Google Publisher Restrictions

Common Video Ad Violations

Invalid User Activity and Traffic: Everything publishers need to know

Google streamlines and simplifies their publisher policies and restrictions

Google’s “Two-Click” Penalty: Everything publishers need to know

Why are some publisher getting GDPR warnings from Google?

Google adds “Sensationalism” to ad blocking choices

What does Google deem as “Excessive Advertising”?

Google closes net on hate speech publishers

Google loosens policy on 300×250 mobile ATF units

Is Google really funding extremists?

Google has started banning fake news sites from it’s AdSense network

Google starts to enforce EU Cookie Consent Policy

AdSense policy gets more granular

Google tackles fake news sites

AdSense and Adx PII warnings : Who are you sharing your user data with?

The delights and dangers of monetising User Generated Content

Changes to number of Google ads allowed per page

The easiest solution ever to the AdSense cookie requirements

Ads on child friendly websites

AdSense VAT explained

High AdSense CTR April 20th. Are you being click bombed?

What does AdSense consider PII anyway?

Why you shouldn’t be encouraging ad clicks

10 Common AdSense Pitfalls

AdSense Referrers – How to spot the bad guys

What does the AdSense revenue drop mean for publishers?

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OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

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