OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • Header Bidding
    • AdX – Google Ad Exchange
    • App Ad Monetization
    • WordPress Monetization
  • About us
    • OKO & the OKO team
    • Careers
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Open Bidding
    • Traffic
  • Contact

Google AdSense, Program Policy . 12th December 2016

AdSense policy gets more granular

There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the way policy is enforced.  The change itself is just a single word, so would be easy to miss: The word “Sites” has been changed to “Pages”.

To understand the potential impact of this single-word policy change you need to look at the context:

Original:

Sites with Google ads may not include or link to: [list of restricted content]

Changed around December 7th to:

Pages with Google ads may not include or link to: [list of restricted content]

(emphasis  mine).  The latest version of this can be see on this policy page under “Content guidelines”.

This is potentially significant and it removed a grey area of concern for publishers concerned that ad-serving could be disabled site-wide for an issue on a single page, as well as allowing ad serving in “safe” parts of a site that might have other content that is less advertiser friendly in other areas.  If this is a move towards more granular policy enforcement of content policy this would be in keeping with other developments that we are aware of as well as the general move towards greater openness and flexibility with policy that we have witnessed over the last couple of years.

Google AdSense, Program Policy . Publisher News

About Abbey Colville

SEARCH

TOPICS

  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
Insticator

OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}