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Ad Optimisation

Ad optimisation is a general term used to describe a wide range of processes that aim to increase the revenue yield from ads. Most people consider optimisation to centre on the placement of ads on the page. This is a big factor, but effective optimisation involves methods as diverse as optimising for viewability, partner selection, site speed, trafficking set-up, format selection, and of course lots and lots of testing.

How OKO helps publishers with ad optimisation

Most of the work that we do with publishers can be described in some way as ad optimisation and we don't generally consider it to be an activity in its own right. Most optimisations either come through sharing best practice or working on publisher specific opportunities within each website or app. We share best practice through the articles below, but of course the best results come from testing publisher specific strategies.

Need help with ad monetization?

Partner with the expert team at OKO for your website monetization. Our team of certified experts will reduce your workload and worry whilst increasing your ad income.

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6 Right Moves for Publishers to Increase Ad Revenue

AdWords vs AdSense: What’s the Difference? What Do I Need to Know?

Multiplex Ads : Google’s alternative to Taboola and Outbrain

5 Ad Formats You Need To Try

Our Top Performing Demand Partners

OKO Deep Dives: What is eCPM?

Is Google planning to refresh AdX in view?

What are Rewarded Ads?

OKO Deep Dives: What is Page RPM?

How to overcome Ad Blindness

Should I Implement Lazy Loading Ads?

Google AdSense FAQ

How to test new implementations, fix errors and block creatives using the Google Publisher Console

Top Performing Ad Sizes and Placements in Google Ad Manager

The OKO guide to Publisher Ads Audits for Lighthouse

Ad Viewability : An OKO Deep Dive

How publishers can maximize their monetization in Q4

Why do CPMs drop suddenly every quarter?

What is Native Advertising? Everything publishers need to know

Browser CPM Rates – When it comes to ad revenue, all browsers aren’t equal

Increasing Pageviews Per Session

Forced redirect ads: What publishers need to know and how to stop them

Can you stop bad ads by raising Floor Prices?

Ad Waterfalls Explained

Why successful publishers focus on Session RPM

Understanding AdSense Targeting Types

How “guaranteed to beat AdSense” might earn you less than you think

The real cost of first look

Google loosens policy on 300×250 mobile ATF units

When does a $2 CPM beat a $4 CPM?

How are CPM rates determined?

3 Reasons You Need Video Content (and 7 Ways To Make It On The Cheap)

Using Ad Refresh with Google AdSense and Google Ad Exchange (AdX)

Sticky ads with AdSense and AdX

Three bad ways to set CPM rates in Google Ad Manager (and one good one)

Quick AdSense wins: Instantly growing your ad inventory

Auction pressure and why your CPM is probably lower than it could be

How high traffic can lower your AdSense RPM

7 ways to attract more brand advertisers

Google consumer surveys introduction

AdSense on dynamic pages

Linking AdSense to Analytics

The anatomy of a successful AdSense website

  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
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