OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • Header Bidding
    • AdX – Google Ad Exchange
    • App Ad Monetization
    • WordPress Monetization
  • About us
    • OKO & the OKO team
    • Careers
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Open Bidding
    • Traffic
  • Contact

Ad Optimisation, Google AdSense . 6th June 2014

Linking AdSense to Analytics

One of the easiest ways to shed more light on your AdSense performance is to link your AdSense account to Google Analytics.

If you use Google Analytics already you’ll know it contains a wealth of actionable information about your website. Linking your AdSense account means you can view reports with AdSense data included – essential information for any AdSense publisher.

How to link your AdSense and Analytics accounts

Each AdSense account can only be linked to one Analytics account. Slightly confusingly though, one Analytics account can include profiles that link to several AdSense accounts.

Before you start, make sure your Google AdSense login has permission to access the Google Analytics profile that you want to link it to. If you use the same login for both then this doesn’t apply.  If you use different logins and your AdSense login doesn’t have the necessary permissions then log into your Analytics account and follow these instructions:

  • To create a link then log into your Google AdSense account.
  • Click the gear icon then click settings
  • Click access and authorisation in the side menu, then Google Analytics integration

You will now be presented with a list of profiles you have access to. Simply click link next to the correct profile.

More help on this can be found here :

Identify your highest paying content

Navigate to AdSense > AdSense Pages and then create an advanced filter to include those where AdSense page views are a significant number (what is significant will depend on your site traffic and the period of time you are looking at). Sort the results by AdSense CPM and you have your highest yielding content. Now go and build traffic to those pages!

highest ecpm content

Understand who actually clicks ads

One of my ‘go to tricks’ is creating a custom segment for users actually clicking ads. This is easily done – just copy the settings below or click here to get the segment.

Comparing the behaviour of those who click ads compared with those who don’t can really help build revenue.

  • Where have those users come from?
  • What where they looking for?
  • What did they do on the site?

Understanding the patterns of those that click lets you make your site more attractive to those audiences and bring more valuable users to the site.

adsense clickerss

Limitations

In Google Analytics ‘Classic’ you could add AdSense metrics to almost any report. This was an amazing way to surface insights about your account. One easy example was viewing content receiving views by AdSense impressions to identify areas that might be better monetised.  That is still possible in Universal Analytics, but you often need to be a little more creative and use tricks like the custom segment above.

DFP users or those utilising Custom Search Ads might also find the reporting limited, but these are changes that we hope will be forthcoming.

Whatever the limitations, there is still great value in being able to look at AdSense data in the context of analytics.

Ad Optimisation, Google AdSense . Tips

About Abbey Colville

SEARCH

TOPICS

  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
Insticator

OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}