OKO Digital

The ad optimisation people

Website Ad Revenue Estimator

Instantly estimate potential ad income with our free calculator

Estimate the revenue potential of ads on your website using our Ad Revenue Calculator. Answer some simple questions for an instant estimate of what revenue you could generate using AdSense, AdX and other programmatic display ads.  You can also use the revenue calculator to see how different factors can impact a website’s revenue potential. Please also read the notes below.

Website Revenue Estimator
Sessions (visits) per month
Approximate number of sessions in an average month. This can be checked in Analytics
 1,000,000
Pageviews per session
The average number of pages viewed in each session. This can be checked in Analytics
 2.5
Geographic value of audience
Select the option that best describes the geographic mix of your audience
Most or all traffic from developing countries A mix of traffic, but little from North America/Europe A mix of traffic including some from higher yielding countries Almost all traffic from USA, Northern Europe, Canada, UK or Western Europe Almost all traffic from USA or Northern Europe
Value of niche
The highest value niches are commercial, high-ticket niches where the user is close to point of purchase. Lowest value niches are those with little commercial opportunity
Ad placement
Select the best description of the number, format and position of ad units on the website
Revenue / month
Revenue / month
Revenue / year
Revenue / month
Estimated revenues are a guide and assume a reasonably competitive setup

About the website ad revenue calculator

The estimates generated by this calculator are based on data aggregated across billions of impressions from numerous websites and is periodically updated to follow CPM trends. Real-world earnings are complex and rely on many more variables than are present as options on this tool. As such these estimates should be taken as a loose guide and not be relied on in isolation. Please note that these estimates relate to website in general, not specifically those using OKO monetization.

Looking to increase your website’s earning potential?

Is your website failing to hit it’s earning potential? OKO offer full service website monetization that gives you the tools, expertise and access to demand to maximise your ad revenue. Find out more today.