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13 Google AdSense Facts and Statistics

AdSense in Numbers

AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of 13 surprising AdSense facts that you probably didn’t know about.

2003 AdSense launched on 18th June 2003 and since then has been helping websites of all sizes to earn money by serving ads.
108 More than 38 million websites worldwide use AdSense
$24.1 In Q3 of 2018, 87% of Google’s total revenue came from advertising, equating to a staggering $24.1 billion
68 AdSense publishers earn 68% of the revenue generated from every ad click, whilst Google retains 32%
63 The average Cost Per Click on the Display Network is $0.63, meaning that on average publishers earn $0.43 per click
6b The Google Display Network, including AdSense and Google owned properties, serves 6 billion impressions per day
04 The average Click-Through Rate for ads served on the Google Display Network is 0.4%
2m In 2015, it was estimated that AdSense gave publishers access to 2 million active advertisers across the globe
46 Google AdSense supports ad-serving in 46 different languages
734 In 2018, 734,000 publishers were removed from AdSense as part of their quality control measures
450 AdSense shows ads from 450 categories, including 16 that are deemed sensitive or restricted
10b Every year, Google pays over $10 billion to its publishers
51 AdSense can pay publishers in their choice of 51 currencies

Sources :

  1. https://oko.uk/blog/the-history-of-online-advertising
  2. https://trends.builtwith.com/ads/Google-Adsense
  3. https://en.wikipedia.org/wiki/Mediabot
  4. https://www.investopedia.com/articles/investing/020515/business-google.asp
  5. https://support.google.com/adsense/answer/180195?hl=en-GB
  6. https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics
  7. Comscore
  8. https://blog.hubspot.com/agency/google-adwords-benchmark-data
  9. https://www.businessinsider.com/macquarie-research-facebook-google-and-twitter-number-of-advertisers-2015-2?r=US&IR=T
  10. https://support.google.com/adsense/answer/9727?hl=en
  11. https://expandedramblings.com/index.php/google-advertising-statistics/
  12. https://expandedramblings.com/index.php/google-advertising-statistics/
  13. https://support.google.com/adsense/answer/3016459?visit_id=637070043485320207-1598488038&hl=en-GB&ref_topic=23398&rd=1
  14. https://www.semrush.com/blog/what-is-google-adsense-and-how-to-make-money-with-it/
  15. https://support.google.com/adsense/?hl=en-GB#topic=3373519

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