AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of 13 surprising AdSense facts that you probably didn’t know about.
 | AdSense launched on 18th June 2003 and since then has been helping websites of all sizes to earn money by serving ads. |
|---|---|
 | Around 10.8 million websites worldwide use AdSense |
 | In Q3 of 2018, 87% of Google’s total revenue came from advertising, equating to a staggering $24.1 billion |
 | AdSense publishers earn 68% of the revenue generated from every ad click, whilst Google retains 32% |
 | The average Cost Per Click on the Display Network is $0.63, meaning that on average publishers earn $0.43 per click |
 | The Google Display Network, including AdSense and Google owned properties, serves 6 billion impressions per day |
 | The average Click-Through Rate for ads served on the Google Display Network is 0.4% |
 | In 2015, it was estimated that AdSense gave publishers access to 2 million active advertisers across the globe |
 | Google AdSense supports ad-serving in 46 different languages |
 | In 2018, 734,000 publishers were removed from AdSense as part of their quality control measures |
 | AdSense shows ads from 450 categories, including 16 that are deemed sensitive or restricted |
 | Every year, Google pays over $10 billion to its publishers |
 | AdSense can pay publishers in their choice of 51 currencies |
Sources :
- https://oko.uk/blog/the-history-of-online-advertising
- https://trends.builtwith.com/ads/Google-Adsense
- https://en.wikipedia.org/wiki/Mediabot
- https://www.investopedia.com/articles/investing/020515/business-google.asp
- https://support.google.com/adsense/answer/180195?hl=en-GB
- https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics
- Comscore
- https://blog.hubspot.com/agency/google-adwords-benchmark-data
- https://www.businessinsider.com/macquarie-research-facebook-google-and-twitter-number-of-advertisers-2015-2?r=US&IR=T
- https://support.google.com/adsense/answer/9727?hl=en
- https://expandedramblings.com/index.php/google-advertising-statistics/
- https://expandedramblings.com/index.php/google-advertising-statistics/
- https://support.google.com/adsense/answer/3016459?visit_id=637070043485320207-1598488038&hl=en-GB&ref_topic=23398&rd=1
- https://www.semrush.com/blog/what-is-google-adsense-and-how-to-make-money-with-it/
- https://support.google.com/adsense/?hl=en-GB#topic=3373519
Dolly joined the OKO team in 2019 and certified to Google Certified Publishing Partner status. Dolly manages publisher communication and learning at OKO.
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