OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • Header Bidding
    • AdX – Google Ad Exchange
    • App Ad Monetization
    • WordPress Monetization
  • About us
    • OKO & the OKO team
    • Careers
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Open Bidding
    • Traffic
  • Contact

Ad Publishing Landscape . 5th May 2021

OKO Acquired by Insticator Inc

I am delighted to announce that on March 31st OKO Digital, Ltd. was acquired by Insticator Inc. For those not already familiar with Insticator, they offer a suite of solutions to publishers that are focused around driving content engagement; a perfect complement to our pure monetization focus.

The deal preserves everything great that OKO has become known for, but creates new opportunities both for us as a combined team and the publishers that we work with. Importantly, the UK-based OKO team will continue to offer the same great solutions and support as ever, and I will continue to lead that team and the work that we do. Existing OKO publishers can confidently expect to have the same great service delivered by the same expert team. 

This announcement may come as a surprise to some who know OKO well. We have never courted an acquisition and are fiercely proud of how much we have achieved as a family-owned business. However, when I was approached by Zack Dugow, Founder and CEO of Insticator, it quickly became clear that we were able to achieve more together than either business would alone. The potential for Insticator solutions to multiply the benefit from OKO monetization (and for OKO monetization to turn Insticator engagement into revenue for publishers) was immediately obvious. As Zack put it, “Insticator is about increasing engagement. OKO is about monetizing engagement. When the two come together, the multiplier effect is immense.”

The opportunity to do more together off the back of this deal is immense. We are both excited to build something that not only brings those multiplier benefits but also helps publishers confront the wider challenges that are clearly on the horizon for the next few years. 

The fact that this deal was put together over Zoom in a socially distanced world is testament to how motivated both teams have been to make this happen and to start delivering the benefits to all of our publishers. 

Keep watching the blog for more updates as those benefits are realised. 

Ad Publishing Landscape . OKO News

About Abbey Colville

SEARCH

TOPICS

  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
Insticator

OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}