I am delighted to announce that on March 31st OKO Digital, Ltd. was acquired by Insticator Inc. For those not already familiar with Insticator, they offer a suite of solutions to publishers that are focused around driving content engagement; a perfect complement to our pure monetization focus.
The deal preserves everything great that OKO has become known for, but creates new opportunities both for us as a combined team and the publishers that we work with. Importantly, the UK-based OKO team will continue to offer the same great solutions and support as ever, and I will continue to lead that team and the work that we do. Existing OKO publishers can confidently expect to have the same great service delivered by the same expert team.
This announcement may come as a surprise to some who know OKO well. We have never courted an acquisition and are fiercely proud of how much we have achieved as a family-owned business. However, when I was approached by Zack Dugow, Founder and CEO of Insticator, it quickly became clear that we were able to achieve more together than either business would alone. The potential for Insticator solutions to multiply the benefit from OKO monetization (and for OKO monetization to turn Insticator engagement into revenue for publishers) was immediately obvious. As Zack put it, “Insticator is about increasing engagement. OKO is about monetizing engagement. When the two come together, the multiplier effect is immense.”
The opportunity to do more together off the back of this deal is immense. We are both excited to build something that not only brings those multiplier benefits but also helps publishers confront the wider challenges that are clearly on the horizon for the next few years.
The fact that this deal was put together over Zoom in a socially distanced world is testament to how motivated both teams have been to make this happen and to start delivering the benefits to all of our publishers.
Keep watching the blog for more updates as those benefits are realised.
Mat has been supporting content creators on the web since 1996. As Co-founder of OKO Digital, Mat became the first person in the UK qualified to AdSense partner status and repeated this first with Google Certified Publishing Partner programme.