The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
Google Chrome will block “heavy” ads
A commit note, marked as work in progress on Chromium, suggests that Google Chrome will soon introduce a “Heavy ad intervention”. The change looks to target iframes that use excessive bandwidth or CPU resources. Implement Heavy Ad Intervention This change introduces a feature that unloads ad iframes that have been detected to use an egregious […]
Will the Global Better Ads Standards impact you?
If you use Google Ad Manager, then you may have come across this notification reminding you to comply with the Better Ads Standards: “Will the Global Betters Ads Standards impact you? Starting July 9, Chrome support for the Better Ads Standards expand globally. This may cause your ads to be filtered on Chrome browsers if […]
Amazon successfully wins bid for Sizmek’s ad serving technology
On May 31st, Amazon confirmed that they had agreed to acquire Sizmek’s Ad Server and Dynamic Creative Optimization (DCO) platform. This agreement concluded months of speculation following Sizmek declaring bankruptcy in March and selling off their demand-side platform in April. The retail giant rationalised their decision by explaining that the two companies have a similar […]
German organisation Ad Alliance unites with publisher Media Impact to compete against digital giants
Four of Germany’s biggest publishing groups are joining forces to compete with the market power of tech platforms, such as Facebook, Google and Amazon. RTL Group, Gruner+Jahr and Media Impact, which is the joint marketing organisation of Axel Springer and Funke Mediengruppe, are pooling together their inventory to sell across titles. The media companies will […]
Chrome announces anti tracking measures
Google annual developer conference, Google IO, was held in Mountain View last week. Amongst the headlines of hardware releases and software product changes was an announcement of privacy changes to Chrome that could have a very significant impact for web publishers and digital advertising as a whole. At the heart of the changes is a […]