August 2020 Back in May 2019, Google announced its new ‘heavy ad intervention’ feature which aimed to block ads that consume a disproportionate amount of resources and negatively impact the user experience. To reiterate, ads are considered as ‘heavy’ if a user has not interacted with it and it meets any of the following criteria: […]
Is Google planning to refresh AdX in view?
Many publishers using Google’s Ad Exchange will have noticed some unexpected results on July 8th 2020 and recorded disappointing revenue for the day. Whilst fluctuations are never unexpected (especially given the state of the advertising market in 2020), significant changes are always worth investigating. In some cases, those investigations give tantalising insights, like in this […]
What is Browser Fingerprinting?
What is Browser Fingerprinting and why is it used? Browser Fingerprinting is often seen as an alternative to using Cookies to identify individual users online. There are similarities in the two approaches, but important differences too. Whereas Cookie-based identifiers will just save a unique ID to the user’s browsers, Browser Fingerprinting tries to identify a […]
How AdSense publishers can deal with ‘new’ Bitcoin extortion threats
A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
Firefox promises users “Ad-free internet” (for a price)
The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
Will the Global Better Ads Standards impact you?
If you use Google Ad Manager, then you may have come across this notification reminding you to comply with the Better Ads Standards: “Will the Global Betters Ads Standards impact you? Starting July 9, Chrome support for the Better Ads Standards expand globally. This may cause your ads to be filtered on Chrome browsers if […]
- 1
- 2
- 3
- …
- 10
- Next Page »
