The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings. Key amongst […]
Understanding the Google Unreliable and Harmful Claims Policy
The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]
PPIDs : What are Google PPIDs and How You Should Use Them
Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […]
AdSense Ad Serving Has Been Limited: What You Can Do
Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]
Google ad manager vs ad manager 360 – full comparison
Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users. With such a capable product available for free, it may seem surprising that many publishers instead choose […]
Google Ad Manager MCM & AdX SPM
News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growing concerned at how this might impact their ability to monetize through the Google Ad Exchange. With the rollout of the new Ad Manager MCM product, worries around the retirement […]
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