Wherever there are ads, there are bound to be fraudsters trying to skim off the top of your ad budgets. In this blog post, we explain how CTV ad works — and how to avoid it. Around 3,750 years ago, a customer named Nanni chiseled a complaint into a stone tablet, saying he was overcharged […]
How to Enable (and Use) the Google Publisher Console
The Google Publisher Console is an excellent tool used by publishers serving ads through Google Ad Manager (GAM), that enables you to check ad-unit implementations and diagnose delivery issues. In this two-part blog post, we explain how to enable and use this powerful tool. Google Publisher Console is an invaluable tool for any publisher serving […]
5 Things To Look For In A Google MCM Partner
So, you’ve decided to partner up with an MCM — that can be a great way to expand your options. But how do you tell the difference between providers? In this blog, we’ll show you the way forward. One of the best ways to level up your site revenue is by graduating from AdSense, Google’s […]
Interactive CTV Ads: The Next Level
CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI. In this blog post, we explain the basics of this game-changing technology. In the days of linear TV, getting customers to take action on your ads was a difficult and often murky process. After all, nobody […]
Google MCM vs. Google GCPP: What’s The Difference?
When searching for a monetization partner online, it’s easy to get bogged down in acronyms. Here’s how to find the one that works for you. If you’re interested in maximizing your revenue from advertising on your site/app/CTV channel, you’re going to need to include Google AdX into your demand stack. And if you’re interested in […]
Should I Implement Lazy Loading Ads?
Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lazy loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […]
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