What is programmatic media buying, and how does it work? In contrast to traditional (often manual) digital advertising techniques, programmatic advertising involves using automated technology for media buying (the process of purchasing advertising space). Programmatic media purchasing uses data insights and algorithms to show ads to the appropriate user at the right moment and at […]
6 Right Moves for Publishers to Increase Ad Revenue
The “holy grail” question for online publishers is how do you increase ad revenue? Here are six great ways to address that question 1. Make audience segmentation a top priority It makes sense to concentrate on partnering with advertisers that share your brand values as a publisher. If you run a culinary website, you probably […]
AdWords vs AdSense: What’s the Difference? What Do I Need to Know?
What’s the difference between AdWords and AdSense, two Google products? Simply put, AdWords (formerly known as Google Ads) is a system that allows businesses to bid for ad space in Google search results and on other Google-affiliated sites. AdSense is a program that enables publishers and website owners to sell advertising space to businesses. To […]
Moving from AdSense to CPM Ads? Rethink Optimization.
As publishers grow their business they become more likely to switch from CPC-based monetization, like AdSense to CPM-based ads. It’s a big step in the publisher journey; marking the point where you have the credibility to sell your advertising based on the quality of the inventory rather than just when an ad copywriter can entice […]
How Supply & Demand Impact CPM for Ad Monetization
Supply and demand are all over the news these days. Shortages of hand sanitizers, food, and masks made the world evaluate the buying and selling process. Have you ever thought about the impact of supply and demand on your ad monetization? Supply and demand create competition for ad placement and influence your CPM results. What […]
Should Publishers Remove Ad Consent Pop-Ups?
Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. Even the best consent solutions are interruptive, unattractive, and intensely disliked by most users. Most of us wouldn’t need much excuse to remove them from our websites if they were no longer needed. […]
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