News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growing concerned at how this might impact their ability to monetize through the Google Ad Exchange. With the rollout of the new Ad Manager MCM product, worries around the retirement […]
Google provides publishers with a complete suite of publisher tools that are designed to help you get the most out of your website. This ranges from publisher tools that help you to monetise your content to tools that help you measure and improve the performance of your website. In this guide, we’ll give a quick […]
Will AdSense ever outperform AdX and Header Bidding? Publishers considering whether they should upgrade from AdSense to Header Bidding with Ad Exchange will rightly want to know whether they will earn more by doing so. Combining Header Bidding with Ad Exchange (and maybe even Open Bidding too) is the optimal set-up in most situations, but […]
Last June, Google told publishers that it would no longer monetize users that reject the consent to store and access information on a device. As a result, Google promised the imminent arrival of Limited Ads which allows publishers to monetize users without the need for consent. At last, Limited Ads have been launched following its […]
Dolly BagnallDolly joined the OKO team in early 2019 and certified to Google Certified Publishing Partner status. Dolly manages publisher communication and learning at OKO.
Ad serving limits have been a common pain point amongst AdSense publishers in recent months. Invalid traffic has been a major theme for Google throughout 2020 and there has been a rise in enforcement action in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Seeing the warning that ad […]