Will AdSense ever outperform AdX and Header Bidding? Publishers considering whether they should upgrade from AdSense to Header Bidding with Ad Exchange will rightly want to know whether they will earn more by doing so. Combining Header Bidding with Ad Exchange (and maybe even Open Bidding too) is the optimal set-up in most situations, but […]
Limited Ads: Google’s cookie-less solution to monetization
Last June, Google told publishers that it would no longer monetize users that reject the consent to store and access information on a device. As a result, Google promised the imminent arrival of Limited Ads which allows publishers to monetize users without the need for consent. At last, Limited Ads have been launched following its […]
Multiplex Ads : Google’s alternative to Taboola and Outbrain
Dolly BagnallDolly joined the OKO team in early 2019 and certified to Google Certified Publishing Partner status. Dolly manages publisher communication and learning at OKO.
AdSense Ad Serving Has Been Limited: What You Can Do
Ad serving limits have been a common pain point amongst AdSense publishers in recent months. Invalid traffic has been a major theme for Google throughout 2020 and there has been a rise in enforcement action in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Seeing the warning that ad […]
5 Ad Formats You Need To Try
Google’s ad format offering has continued to expand in the face of users’ evergrowing banner blindness. This means that there are now more ad formats than ever for publishers to choose from, which maximizes chances of delivering the most impactful ad to your audience. Matching the right ad formats to the right audience will create […]
How to tackle low-quality ads
It is inevitable that at some point, publishers of ad-funded websites will come across an ad on their website that does not meet their quality expectations. Low-quality ads have been around ever since the online advertising industry kicked off in 1994, and they’re problematic because they expose users to ad content that is either irrelevant, […]
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