Tips

Google AdMob Vs. AdSense: Know the Difference  What is Google Admob and Adsense? Let’s get into it. Not only is digital advertising the most lucrative when compared to traditional advertising methods, but it’s just getting started. The digital ad market already spans the globe with hundreds of billions of dollars in ad spend, and it […]

What are the differences between a DMP vs CMP, but more importantly the advantages found in both?  In today’s world of advertising, correctly managing – and leveraging – consumer data is vital to the success of any marketing campaign. It is imperative that publishers are reaching the right audiences across our vast internet by knowing […]

Publishers who are green in the marketing space might hesitate to implement full web monetization due to the number of tasks they will have to invest their research and resources in right away. Between managing ad operations and bidding, leveraging demand partners, creating technical advances, and more, there are a lot of moving parts that […]

What is a customer data platform? If you’re finding yourself asking this question you’re at the right place. With this platform, publishers can earn incredible insights into their ad management needs through the collection of current customer data. This has traditionally been obtained through third-party data collection methods, with a number of platforms and services […]