The high CPMs and opportunity to increase inventory mean that Video advertising is a central part of many website publishers monetization strategies. Whilst the rewards can be solid, there are risks too. Google policy around video advertising is necessarily strict and there are common pitfalls that can cause policy issues for unsuspecting publishers. Below are […]
Should I implement Lazy Loading Ads?
What are Lazy Loading Ads? Lazy Loading is a feature that enables ads to serve only when users are likely to actually view them as they scroll down a web page. Ads that are above-the-fold and immediately visible to users are rendered straight away because users will view these straight away. Ads that are below-the-fold […]
Less haste, more speed. Why publishers should stop looking at load times
When looking to improve page performance, many publishers look firstly at reducing the loading time of their page. It seems logical – faster loading pages equals happier users? The truth is that load times are no longer a great measure of how users perceive load time and there are now far better ways to measure […]
Deductions in AdSense
Deductions are always a hot topic of discussion amongst AdSense publishers, as no one likes to feel that money is being taken from them. It’s a topic that also seems to be getting even more attention than usual since the fourth quarter of 2019, when Google appeared to put new measures in place to identify […]
Common Questions about Google AdSense (FAQ)
What is Google AdSense? Launched in 2003, AdSense is one of Google’s flagship monetization product. AdSense enables digital publishers to monetize their content by serving targeted ads to their audience. Publishers then earn revenue each time an ad is clicked on by their audience. Who created AdSense? AdSense was developed by a Santa Monica startup […]
Google’s Privacy Sandbox Initiative Explained
What is Google’s Privacy Sandbox? The Google Privacy Sandbox is a new initiative aimed at making the web more private for users, whilst also still permitting advertisers to carry out tracking and measurement. It comes as a response to growing concern over the use (and misuse) of cookies for purposes such as marketing. The broad […]
