Ad-supported businesses are reliant on the revenue that they generate from the ads that run on their apps and websites. It’s no surprise then that discussions around deductions and clawbacks are some of the most emotive in the publishing space. Every few weeks, a thread seems to blow up with a disgruntled publisher claiming fraud […]
AI Writing is here, but should publishers embrace or avoid it?
Thanks to algorithms like GPT3, computers are now able to generate text that readers have trouble distinguishing from human written copy. This isn’t new. Even highly regarded institutions, like the BBC, have been using machine learning systems to produce content since at least 2019. What has changed though is how cheap and easy it has […]
Programmatic Advertising from Start to Finish
What is programmatic media buying, and how does it work? In contrast to traditional (often manual) digital advertising techniques, programmatic advertising involves using automated technology for media buying (the process of purchasing advertising space). Programmatic media purchasing uses data insights and algorithms to show ads to the appropriate user at the right moment and at […]
6 Right Moves for Publishers to Increase Ad Revenue
The “holy grail” question for online publishers is how do you increase ad revenue? Here are six great ways to address that question 1. Make audience segmentation a top priority It makes sense to concentrate on partnering with advertisers that share your brand values as a publisher. If you run a culinary website, you probably […]
AdWords vs AdSense: What’s the Difference? What Do I Need to Know?
What’s the difference between AdWords and AdSense, two Google products? Simply put, AdWords (formerly known as Google Ads) is a system that allows businesses to bid for ad space in Google search results and on other Google-affiliated sites. AdSense is a program that enables publishers and website owners to sell advertising space to businesses. To […]
Moving from AdSense to CPM Ads? Rethink Optimization.
As publishers grow their business they become more likely to switch from CPC-based monetization, like AdSense to CPM-based ads. It’s a big step in the publisher journey; marking the point where you have the credibility to sell your advertising based on the quality of the inventory rather than just when an ad copywriter can entice […]
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