Dolly BagnallDolly joined the OKO team in early 2019 and certified to Google Certified Publishing Partner status. Dolly manages publisher communication and learning at OKO.
Google’s ad format offering has continued to expand in the face of users’ evergrowing banner blindness. This means that there are now more ad formats than ever for publishers to choose from, which maximizes chances of delivering the most impactful ad to your audience. Matching the right ad formats to the right audience will create […]
It is inevitable that at some point, publishers of ad-funded websites will come across an ad on their website that does not meet their quality expectations. Low-quality ads have been around ever since the online advertising industry kicked off in 1994, and they’re problematic because they expose users to ad content that is either irrelevant, […]
The deadline for the IAB’s Transparency and Consent Framework (TCF) v2.0 was on August 15, 2020 which means that Google now fully supports the Framework. Many publishers that use Google Ad Manager are experiencing integration issues and as such are receiving error messages about their setup. In this article, we aim to help publishers find […]
There is little doubt that Google AdSense is the leading ad network for publishers, but there comes a point where publishers start to demand more from their ad monetization. Running multiple ad networks and exchanges in competition with one another is one of the best ways to increase your ad CPMs, but it is important […]
Want to find out more about Google Ad Exchange? We’ve put together the following Google Ad Exchange FAQ to help answer publishers’ commonly asked questions about AdX. Feel free to leave a question in the comments below that you’d like answered. What is Google Ad Exchange? Google AdX is an online marketplace that facilitates the […]