Being good at what you do is key for success, whether you’re playing hockey or just writing about hockey. And by most metrics, National Hockey Now is very good at what they do.
In line with the company’s ethos, they started local: their first site, Pittsburgh Hockey Now, focused on the Pittsburgh Penguins and their varying antics. They were co-founded by Dan Kingerski, formerly covering sports for Pittsburgh’s 93.7 FM, “The Fan,” and from that modest beginning, PHN is now often the top-ranked outlet for Penguins news. That was in 2017, and now National Hockey Now is a network comprising 18 markets.
Hiring local writers in the know – often sports writers laid off by cutbacks at other media outlets – NHN is pulling from their local communities for content, and putting their ad revenue back into those same communities.
Like we said, they’re very good at what they do. But part of being good at what you do is recognizing when someone else is good at what they do, and letting them do that on your behalf. Game recognizes game, as the saying goes. So when the time came to help supercharge the monetization of NHN’s pages, Kingerski turned to OKO — and the results have been stellar.
“Being under the Insticator FAM umbrella has been great,” Kingerski said, talking about OKO’s parent company and their Full Ad Management platform. “We have seen an uptick of 50% compared to Google ads. The website is faster and the ads layout is better. We are very happy with [their] performance.”
OKO’s ad monetization tools are focused on providing a streamlined, user-friendly experience. Long load times and intrusive placements can screw up a user’s content flow. And tracking what is and isn’t working can be a foreign language for people whose specialties lie elsewhere.
Ad management platforms are a one-stop shop to maximize the efficiency — and profitability — of your ads, by doing the hard work for you. Metrics are presented clearly so you can discover what works and what doesn’t. Automated tools help get your ads in front of the audiences you want. Most importantly of all, you’ve got Insticator‘s team on your side, optimizing delivery, cultivating inventory, and monitoring your campaign’s vitals at all times.Cut out the hassles of ad management and start growing your audience today, with a suite of tools designed to prevent problems before they start and get the most out of your ad budgets.
Written By: Sean Kelly, Senior Content Writer