Google AdMob Vs. AdSense: Know the Difference
What is Google Admob and Adsense? Let’s get into it. Not only is digital advertising the most lucrative when compared to traditional advertising methods, but it’s just getting started. The digital ad market already spans the globe with hundreds of billions of dollars in ad spend, and it is projected to reach more than $700 billion by the end of 2023.
What’s more, the grand makeup of some of the most successful digital ad campaigns is mostly programmatic advertising. Publishers who lean into new AdTech trends can utilize algorithms made specifically to improve the process of buying media. And since it’s projected that 89% of digital advertising will be programmatic by 2027, we encourage web publishers to familiarize themselves with the ad tools made available to them – especially tools for online advertising provided by the frontrunner, and industry giant Google.
AdMob Vs. AdSense
These two tools are imperative ad networks that sport a variety of unique features to help publishers drive traffic and sustain profitable growth. But when it comes to Google AdMob vs. AdSense, what’s the difference?
If you are looking to boost revenue through fully-managed website monetization, you will want to adopt the regular usage of one of these two platforms. Keep reading to learn about the contrasting variations between the two and discover which platform best sets you up for success in your monetization efforts.
AdMob: What is Google AdMob?
What is Google Admob? Built by and for mobile app developers, Google AdMob is a platform built for those looking to create growth and revenue using in-app advertising. Today, AdMob provides advertising capabilities to both Android and iOS devices, allowing publishers and advertisers alike to create dynamic and engaging ads for users to interact with.
Mobile developers have chosen AdMob as the preferred tool because it provides access to one of the largest worldwide networks of developers, advertisers, and media buyers. Additionally, it grants the capability to maintain total control over their ads to maintain consistency and authenticity. With multiple ad formats available, it is easy to integrate Google AdMob with existing Google Analytics campaigns to determine what types of ads are performing the best on mobile applications.
Why Use Google AdMob?
AdMob vs. AdSense: AdMob is the platform that helps advertisers position and display ads to people who use mobile apps. Typically, mobile app developers will partner with a Google AdMob expert to utilize AdMob resources to create interactive media types, access a large ad network, gain better insights into user demand, and balance advertising with purchasing opportunities.
One pitfall that may present itself to small publishers regarding AdMob is the $1000 minimum payout, which is a very high threshold for someone just starting out. Because of this, it may be difficult for independent publishers to see earnings or great growth from Google AdMob alone.
AdSense: What is Google AdSense?
Just as AdMob is the go-to platform for mobile app developers, Google AdSense is an accessible ad network for publishers and other types of website owners. This tool facilitates and manages ad transactions. The main purpose of Google AdSense is to sell ad inventory to interested advertisers and buy dynamic, formattable ad space that will encourage new traffic to the site.
A unique advantage that AdSense has over AdMob or any other type of ad exchange tool is that Adsense, as an ad network, is a cohesive platform for handling all advertising needs, working with other large networks and providing compatibility with other Google ad platforms such as the Google Ad Exchange.
Why Use Google AdSense?
AdMob vs. AdSense: Google AdSense is often a recommended first stop for new publishers and web owners who might not be able to navigate the complicated world of ad networks without an intermediary. AdSense offers a lot of flexibility up front, making it a useful tool for both website and mobile app publishers. Unlike AdMob, AdSense does not have a huge starting threshold for traffic or revenue, making it easy to get started.
One of the greatest strengths that AdSense brings to the table is the access to multiple ad networks at once, contending with high bids and snatching top-placing ads using lightning-fast automated speeds. Not to mention, Google also allows for multiple ad network implementation, even allowing you to run third-party ads that are outside of any Google network.
A caution with this platform is there’s not a lot of customer support from the Google side of things – though several online forums and communities are available. Although there is a high minimum payout threshold, it is often easier for publishers to reach the threshold through AdSense than through AdMob, especially when pushing ads to websites instead of mobile applications. These concerns can be avoided completely by partnering with a Google Certified Publishing Partner like OKO, a company that offers round-the-clock support and fully managed ad solutions for publishers both big and small.
Google AdMob Vs. AdSense: Biggest Differences
So, what are the biggest differences between Google AdMob vs. Adsense? Simply put, AdMob is the ultimate solution for developers looking to create customized ads through mobile applications. AdSense, on the other hand, works well for publishers looking to push automatic ads and drive traffic on their own websites.
While this alone is a pretty big difference, there are a couple of other significant ways in which these two Google-powered platforms differentiate from each other:
Ad Optimization Capabilities
Google AdMob and Google AdSense use different optimization methods and techniques that best align with a publisher’s web performance.
Optimizing ads through AdMob is done by simply choosing from multiple ad formats available and selecting the option that earns the most hits. Additionally, advertisements can be staggered between programmatic and interstitial ads, as all ad types are allowed on AdMob.
AdSense optimization is not as flexible for publishers, although there is a lot of freedom to choose between different ad placements. Since Google is buying and placing most of the ads for you, it makes sense to let the experts experiment with optimization on your behalf.
Neither AdSense nor AdMob has heavy traffic requirements. As long as the mobile app or website is in compliance with Google’s policies and terms of service, it should qualify for either of these two ad networks.
That being said, there are a few distinctions between the requirements needed to qualify for each platform. Developers wanting to get on board with AdMob must have access to Android Studio and know how to integrate their apps. Publishers signing up for AdSense must be regularly publishing content on a website that has been active for over 6 months, and the subject matter cannot violate any of Google’s program policies.
Analytics and Insights
AdMob provides plenty of dynamic, interactable insights to help developers track the performance of their ads in a number of locations. These insights inform developers on the best ways to enhance the user experience, ultimately resulting in popularity and growth. Advanced developers can even create a fully-customized experience from the ground up using Google’s fundamental building tools.
AdSense users have access to basic metrics and insights that will help them monitor the health of their ad campaigns. However, AdSense alone does not provide the most plentiful array of metrics to its users. That is why it is highly recommended to pair your AdSense account with other automated tools from Google, such as the Ad Exchange.
Google AdMob Vs. AdSense: Sign up Today
Knowing the difference, you can now make an informative decision. When looking to boost revenue through mobile app advertising and gain access to the most important tools of the trade, partner with OKO, a Google Certified Publishing Partner. We offer tools that support both Android and iOS apps through responsive support systems, open bidding access, competitive revenue, and reliable service. We also provide AdSense management and integration with other ad networks so you can boost traffic and profits on your site.
Get in touch with our experts at OKO today and learn more about which ad network is the best for you!