To continuously maximize your ad revenue, you need access to top-tier bids for impressions that work for your online publishing space. However, in an increasingly competitive market, it can be difficult to achieve those maximization goals without exclusive access to premium demands. Coordinating your resources with a Google Certified Publishing Partner opens the door to a host of additional resources and support opportunities from the finest experts on the market.
Google Certified Publishing Partners, or GCPPs, are trustworthy publishing partners who have been screened, verified, and certified by Google under its own partnership program. When you work with a partner who has been approved by the GCPP program, you are getting the highest level of specialized expertise. We offer a number of Publisher Solutions to streamline ad revenue and implement the most efficient monetization strategies recognized by Google.
What is Google’s Certified Publishing Partner Program?
Have you ever ever wondered what is Google’s certified publishing partner program? Google has the authority to recognize companies that have proven their expertise in providing advertising and monetization strategies to website publishers. Furthermore, companies that achieve great success using Google’s suite of advertising tools (namely, AdSense and Google Ad Manager) are likely to be verified and introduced as a partner in the Google Certified Publishing Partner Program.
A set of strict criteria is in place for a company to be considered for the GCPP. Many organizations will have to:
- Pass Google’s Certification assessments
- Prove their consistent track record of increasing website monetization revenue for a variety of publishers
- Promise to meet requirements based on region, performance, functionality, and more
- Prove their expertise in all of Google’s programs such as Google AdExchange, Google Ad Manager, and Google AdSense
- Pass a manual review by a Google representative
After the title is given, a company must work hard to make sure they do not lose its eligibility as a Google Certified Publishing Partner Program member in the future. This means that there is a duty to maintain excellent results, provide front and back-end support to publishers, and stay in communication with Google directly to ensure the integrity of the program remains intact.
What’s the Difference Between GCPP and Google Partners?
A Google Partner is not the same as a company that is certified through the Google Certified Publishing Partner Program. The key difference is that not all Google Partners are specialized in monetization in particular, whereas GCPP members are specifically chosen for their ability to provide next-level access and services to publishers.
There is also a difference between GCPP partners and AdSense partners, although the most preferable ad management partners will be certified in both programs.
Why Work with a GCPP Member?
Access to the latest and greatest ad monetization strategies requires more than just a partnership with an ad management specialist. You can gain a distinct competitive edge when you work with a GCPP-certified company that can give you the ability to utilize tools and resources that aren’t available to the regular market. Not only do these specialists have the best tools for the job, but they also know how to give high-quality support in any given situation.
Working with OKO and our GCPP-certified experts brings an added layer of benefits that non-Google monetization companies cannot compete with:
Get Google’s Attention
Becoming certified in the Google Certified Publishing Partner program means we have Google’s attention, and those at the top are listening. Our monetization strategies, development tactics, and ad management integrations are all being reported back to the experts at Google who can predict marketplace trends and demands based on the data we provide. If there is something we need, or if there is an issue with one of Google’s last developments, they will be quick to know about it.
Access Additional Products and Support
What our clients get most excited about is the exclusive access to tools, programs, and marketplace tips that not only support but encourage website revenue growth. Our partnership with the GCPP is what enables OKO to provide Fully Managed Website Monetization that stacks up with top-tier web publishers without draining your own internal resources or requiring a 24/7 ops team in the house. By leveraging multiple demand partners and building a custom ad stack with full service, our Google-powered pros can gain a leading edge for even the smallest publisher.
Get Real Value from a Successful Partner with a Proven Track Record
Google has an extensive selection process when it comes to choosing and verifying Google Certified Publishing Partners. Companies with this certification are often ranked as leading web monetization partners, offering unmatched customer support and innovative ad formats that continue to achieve uplifts in revenue for publishers large and small.
Not to mention, you’ll gain access to:
- A round-the-clock support team consisting of real humans
- Out-of-the-box advertising trends and monetization solutions to rake in real revenue
- All of the world’s top networking exchanges at your fingertips
- Full control over what happens on your site at all times
- User-friendly display advertising options verified by Google
Our certification means that Google has recognized us as one of the authorities in monetization and advertising solutions, and we work to make sure we are worthy of that title. Access to exclusive tools and top-notch ad demands makes it even easier for our experts to deliver speedy and profitable services.
Partner with an Independent GCPP Member Today
OKO has been a Google Certified Publishing Partner since the inception of the program; before that, OKO was an AdSense Certified Partner since 2013. Google was looking for an active publishing partner with a proven record of monetization success and we fit the bill. For years, we have been centering publishers by connecting them directly with the tools and resources used by Google. Now that you know about what is Google’s Certified Publishing Partner Program, we can help you create a custom monetization strategy for your publishing site. Through header bidding, WordPress monetization, and independent app solutions, OKO leverages its title as a Google Certified Publishing Partner to bring the best opportunities – and highest ad demand – to each of our publishers. Learn more about our full ad stack solutions by getting in touch with us today.