OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • Header Bidding
    • AdX – Google Ad Exchange
    • App Ad Monetization
    • WordPress Monetization
  • About us
    • OKO & the OKO team
    • Careers
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Open Bidding
    • Traffic
  • Contact

. 11th December 2015

#FreeWebFriday WhoSampled.com

This week’s #FreeWebFriday honours WhoSampled.com, a community driven online project that is uncovering the connections between music through samples, covers and remixes. Visitors to the site can view any of 353,000 songs and 122,000 artists and uncover who each sampled and where their work has appeared.

The data itself comes from an army of community contributors, who are adding over 2,000 new pages to WhoSampled.com every week. The result is the largest database of its kind on the web, and it continues to grow as TV and Movie dialogue is added to the collection.

Who uses WhoSampled.com ?

The site was launched in 2008 by founder Nadav Poraz who wanted to build something enjoyable and interesting for friends and himself to use. Although the original site was quite basic, interest grew quickly and user submissions started to appear. Seven years on the site attracts 1.2 million passionate music fans each month who explore, discover and share music by digging into connections between artists they do know and those that they don’t.

Many users first discover WhoSampled.com looking to answer that nagging question “Who sampled…” a track they’ve just heard on the radio or in the club. Many then become regular visitors who use the site to explore new music, and of course to contribute. At time of writing, the top Contributor had contributed over 25,000 connections to the collective knowledge of WhoSampled.com .

How is the site funded?

Advertising forms a large part of the revenue mix, with banners appearing on most pages. WhoSampled is also available as an award winning paid app on iOS and as a free, ad-supported app on Android. They also license data which underpins music discovery experiences contained in apps, websites and infographics: recent clients have included Universal Music, Sony Music, The Grammys and SoundHound.

Many thanks to Chris Read, Head of Content at WhoSampled.com for taking the time to talk to me about their corner of the Free Web.

WhoSampled

. Analysis

About Abbey Colville

SEARCH

TOPICS

  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
Insticator

OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}