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Analysis

Ad Publishing Landscape, Google AdSense . 20th December 2022

January CPM Slump: What’s The Reason And How to Minimize the Impact

january ad revenue drop and cpm drop

The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […]

ad monetization, Google AdSense, Mobile Revenue, Program Policy . 18th January 2022

6 Ways Publishers Tank Their Mobile Revenue

Ways Publishers Tank Mobile Revenue

The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings.  Key amongst […]

Google AdSense . 20th December 2021

Understanding the Google Unreliable and Harmful Claims Policy

Understanding Google’s Unreliable and Harmful Claims Policy

The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]

Google Ad Manager, PPID . 8th December 2021

PPIDs : What are Google PPIDs and How You Should Use Them

Ad Blindness

Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way.  […]

Google AdSense, Program Policy . 18th November 2021

AdSense Ad Serving Has Been Limited: What You Can Do

Adsense Ad Serving has been Limited

Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]

Google Ad Manager . 8th November 2021

Google ad manager vs ad manager 360 – full comparison

Ad Manager 360

Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users. With such a capable product available for free, it may seem surprising that many publishers instead choose […]

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