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Analysis

Ad Publishing Landscape, Google AdSense . 20th December 2022

January CPM Slump: What’s The Reason And How to Minimize the Impact

january ad revenue drop and cpm drop

The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […]

Google Ad Manager, PPID . 8th December 2021

PPIDs : What are Google PPIDs and How You Should Use Them

Ad Blindness

Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way.  […]

Ad Optimisation, Ad Publishing Landscape . 10th September 2019

Why do CPMs drop suddenly every quarter?

CPMs drop

Anyone who runs an ad-funded website soon becomes aware of how CPMs are far from static. Sudden changes in rates can be a sign of a problem, but there are also regular patterns that impact CPM rates and are beyond the control of publishers. Knowing the broader patterns of demand allows publishers to better understand […]

Ad Publishing Landscape . 19th July 2019

The History of Online Advertising

History Of Online Advertising

Ad Optimisation . 5th July 2019

Browser CPM Rates – When it comes to ad revenue, all browsers aren’t equal

browser CPM

When running a website, one consideration that publishers have to make to ensure a good user experience is their users’ browser choice. Few though take time to consider how a user’s choice of browser influences the ad revenue they are likely to generate. The results from our data indicate a significant variance in revenue generated […]

Google Exchange Bidding, Header Bidding . 30th April 2019

What is Server to Server Bidding?

Server To Server Bidding
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