Publishers are used to dealing in CPMs. They’re a convenient way to compare rates and an easy metric to work with. However, they are only useful when making true like for like comparisons – something that is easy to exploit. We love transparency here at OKO. We know that our approach works and encourage publishers […]
How are CPM rates determined?
Every publisher knows that impression CPM rates vary from one site to the next. Attentive publishers will also be well aware of the daily variation in impression CPM rates, even on the same ad unit. Whilst these effects are well-known, the factors that influence the variation in CPM are not always as clear. Understanding what […]
#FreeWebFriday Windguru.cz
OKO’s #FreeWebFriday continues this week with every wind and kitesurfers favourite weather forecasting site: Windguru.cz. In existence since 2000 head honcho Vaclav Hornik has been involved from the start having identified a need to provide accurate wind, wave and tidal data for those going afloat. At the time of inception Windguru was quite unique and […]
#FreeWebFriday WhoSampled.com
This week’s #FreeWebFriday honours WhoSampled.com, a community driven online project that is uncovering the connections between music through samples, covers and remixes. Visitors to the site can view any of 353,000 songs and 122,000 artists and uncover who each sampled and where their work has appeared. The data itself comes from an army of community […]
Three bad ways to set CPM rates in Google Ad Manager (and one good one)
If you are a Google Ad Manager publisher running either AdSense or AdX and you have been paying attention, then you probably already use Dynamic Allocation to increase your earnings. If not, read “Why dynamic allocation makes DFP so good” now, then come back and read this after for the detail afterwards. If you are […]
Why dynamic allocation makes DFP so good
Ad Publishers now have a bewildering array of ad-servers to choose from. Each offers their own distinct benefits, yet the Small Business edition of DoubleClick For Publishers remains our first choice for virtually every publisher that OKO work with. The reasons are threefold: It is very good (Don’t let the “Small Business” label fool you) […]
