Publishers who are green in the marketing space might hesitate to implement full web monetization due to the number of tasks they will have to invest their research and resources in right away. Between managing ad operations and bidding, leveraging demand partners, creating technical advances, and more, there are a lot of moving parts that need to be maintained on a consistent basis in order to experience major gains in revenue.
Professional publishing partners and ad managers have teamed together to create a number of fully managed website monetization solutions, developing multi-network ad systems and demand stacks with unlimited support for anyone interested in maximizing their profits online.
Publisher ad server platforms are a major component of these all-in-one ad management platforms, as they can automatically perform, manage, and analyze many of the processes of ad integration and implementation. This vastly improves a publisher’s ability to focus on other important business operations, letting the burden of managing day-to-day ad needs fall on the shoulders of advanced, custom-designed software.
Keep reading to further understand the versatility you can gain from the world’s best publisher ad servers and find our top three recommendations to kickstart your monetization success ASAP.
What are Ad Servers for Publishers?
Advertisements are bought, sold, auctioned, implemented, managed, and recorded through a vast network that is hosted on a server either provided by a third-party service or self-hosted by the publisher themselves. Some tech-savvy publishers might be looking to build their own server-side server and simply need the tools to get started, while others are interested in investing in some help so that they can get the job done in a much more effective manner.
Software-hosted ad networks promise speedy bandwidth without bogging anything down on the publisher’s side. Many top-tier companies have developed their own software for implementing and managing server-side ads. The top ad server platforms on the market offer comprehensive management for everything that the software can provide and more.
Why You Need Publisher Ad Server Platforms
Beyond the ability to test and integrate new forms of dynamic and engaging content, flexible ad server platforms should also take over the practice of buying better ads, selling leftover ads, and optimizing ad space for the biggest income. After speaking with a publishing partner about what you need for your server-side ad service, you can expect to look forward to the following advantages:
- Full transparency. You can say goodbye to the murky methods of third-party data collection and offsite analytics that cause you to lose track of even the biggest marketing details. Ad server platforms offer a one-stop space for targeting and reporting, letting you track the metrics most important to you.
- More creative control. Keep your brand’s vision and messaging cohesive by using tools exclusively available through a Google Certified Publishing Partner to launch a dynamic ad campaign across your web platforms.
- Better, faster, more accurate bidding. The best publisher ad servers will provide seamless integration with any and all ad management processes, especially when it comes to ad bidding. You can set up your platform to track chosen metrics before, during, and after the bidding process and then generate reports that will give you better insight into future targeting needs.
- Responsive ad rotation. You want to ensure that each end user sees a different ad every time they visit your website. You can use the dashboard of your chosen platform to schedule how often ads are changed out, preventing advertising fatigue for all parties involved.
A full assessment of your ad management needs will help you determine what you are looking for in an ad server for publishers. Many platforms can be built around your prioritized metrics and can account for your shortcomings, offering assistance when it comes to analytics and real-time implementation. Over time, the automated system will adapt and predict consumer behaviors to provide better ad experiences, boosting your revenue without sacrificing data or quality on the user’s end.
Best Publisher Ad Servers on the Market in 2023
Whether you are looking for a fully-managed solution to help you correctly monetize your site or you want to be set up with the tools to host your own server using an established platform, here are a few recommendations that we believe will work well for your individual needs when searching for the best publisher ad servers:
1. Google Ad Manager
Formerly known as DFP or DoubleClick, Google Ad Manager is the most well-known and without question the most impressive ad management server in existence. With numerous tools, resources, features, and built-in support systems that cannot be found anywhere else, Google Ad Manager is by far the number one choice for publishers large and small.
This platform offers direct access to Ad Exchange, which lets you customize and allocate ads in a way that is most in line with your marketing needs. Small businesses can use some features of GAM for free, while larger businesses can access the more robust features of the platform for a fee. Another great alternative to using Google Ad Manager directly is by working with a third-party platform provider that is certified and partnered with Google, such as OKO.
Kevel is less of a comprehensive platform and more of a series of APIs that let tech-savvy publishers take their customizations to the next level. This is a good option for those who want to build their own server-side ad server or who need to build a server quickly without breaking the bank.
Publishers have come to enjoy many of the individual features that Kevel has on offer, such as the ability to fully control a campaign of any size, create functional reports, and access expert support at any time. Many of the world’s biggest retailers use Kevel to manage multi-billion dollar ad campaigns online.
3. OKO Ad Management
An all-in-one solution for publishers looking to make strides in their website monetization success, our OKO ad management platform is a revenue booster in every niche. As a Google Certified Publishing Partner, OKO can help publishers plug directly into the Google Ad Exchange (AdX), making the world’s biggest ad market more accessible than ever before.
With over 25 years of experience, OKO is proud to offer our recipes for success to any and all publishers looking for a fully managed solution online. If you are trying to boost profits and maintain a growing revenue rate but you don’t have the time to track data and make predictions on your own while simultaneously bidding on ads, then this is the perfect solution for you. We do more than just help you buy and sell ads – we can help you curate solid, ROI-increasing solutions that add real value and benefit to your brand.
Get Outstanding Ad Support with OKO’s Ad Server for Publishers Today
OKO offers round-the-clock support to publishers using our customizable ad platforms. Our third-party ad server for publishers takes care of the daily tasks that are as equally important as they are time-consuming, while additionally implementing new technological advances to keep your ad campaigns on the cutting edge. Boost your revenue today and strengthen your ad demand when you work with a certified Adx partner and one of the best publishers ad servers today.