Whilst AdSense is Google’s best known website monetization product, many larger publishers will use Google Ad Manager. Google Ad Manager is a hosted ad server that manages your ad inventory and orders and helps you maximise your earnings. The standard version is free for up to 90 million impressions per month, and there is a […]
Should You Pay Per Click To Advertise An AdSense Site?
Linking AdSense to Analytics
One of the easiest ways to shed more light on your AdSense performance is to link your AdSense account to Google Analytics. If you use Google Analytics already you’ll know it contains a wealth of actionable information about your website. Linking your AdSense account means you can view reports with AdSense data included – essential […]
PPC for free: How to get AdWords traffic with a budget of $0
I love real time PPC platforms like Google AdWords. They’re instant, controllable and thanks to accurate targeting deliver conversion rates that can bring tears to the eye of organic search specialists. I have one problem with them though: The “pay” part. Thankfully there is a way to remove that small irritation in an otherwise perfect […]
Introduction to Hootsuite – The Social Media Dashboard
Why should I bother with Social Sites? We all know that social media sites are key to growing your business. It’s important to understand that this is not a passing fad, there are vast amounts of people signing up to new accounts each day all of which can be targeted and will appreciate your brands […]
10 Common AdSense Pitfalls
The road to AdSense success may or may not be paved with gold, but it definitely has a few pitfalls to catch out the unwary traveller. Here are 10 of the most common AdSense pitfalls that I’ve encountered in my 10 year AdSense career: 1. Ignoring policy information Who actually reads terms and conditions? As an […]
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