Important note – This approach deals with cookies, but not the wider GDPR requirement. Please go to our EU User Consent Guide for more up-to-date information The new EU user consent requirements for website owners using DFP, AdSense or AdX has proven to be a headache for a lot of publishers. To ease that pain […]
AdSense and Cookies. The EU user consent requirement explained
AdSense publishers were notified back in July that they would need to make changes to their websites to comply with the new EU user consent policy. The notification required that changes were in place by September 30th 2015. Despite the looming deadline, many publishers are yet to implement changes. One of the key reasons cited […]
Ads on child friendly websites
If your website, or any part of it, is directed at Children then running display advertising on it can pose a few problems. You probably already work hard to ensure that your website content it suitable for your younger audience, but what about the ads that are shown? Offering advertising on your website means relinquishing […]
Quick AdSense wins: Instantly growing your ad inventory
The fastest way to improve your AdSense earnings is to increase the number of ads that you are delivering. For a well optimised site that means either increasing traffic or increasing the number of pages each visitor views. Increasing page views should be a goal of any ad-funded website, but this isn’t the only way. […]
Auction pressure and why your CPM is probably lower than it could be
One of the core principals we use to increase ad revenue for the publishers we work with is to get advertisers to pay closer to their top bid. Advertising through networks like AdSense is settled by auction and just like a real-life auction room the final price is often quite different to what the buyer […]
7 ways to attract more brand advertisers
The term Brand Advertising conjures up the image of big budget campaigns from the likes of Nike and Coca-Cola; exactly the sort of interest that many site owners would love to have in their ad inventory. Brand advertising can indeed totally change the revenue profile of a website, but it isn’t about the size of […]
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