In a recent Google+ thread several publishers were discussing unusual traffic patterns coming from a particular referring domain and expressing concern that these could be generating invalid clicks. Understanding such risks is a vital part of the job of any AdSense publisher. It is the publisher’s responsibility to spot and tackle unusual click activity. This […]
The anatomy of a successful AdSense website
As part of the AdSense 10th anniversary celebrations, Google published 16 AdSense success stories on their website. Each of these stories represented one website that has succeeded with the benefit of AdSense. Whilst these may not be the world’s top earning AdSense sites, they are all sites that have done well. Most are also run […]
How seriously should I take the AdSense Scorecard?
Google introduced AdSense Scorecards in June last year as a way to communicate key optimisation opportunities to publishers. 10 months on, opinion over the Scorecard is still divided. For some the “quest for fifteen blue dots” has brought improved revenue, for others those same dots have just been a distraction. A reminder – what are […]
Have you checked your AdSense Active View performance yet?
Google made an important change to AdSense publisher accounts last week, yet it is a change that seems to have gone almost unnoticed by publishers. Performance reports now have two new metrics available: Active View Measurable and Active View Viewable. These can be found by selecting the ‘matched requests’ option under columns. What is Active […]
AdSense introduces 3-Way Billing
The Google AdSense Certified Partners programme was launched in the final quarter of 2013 and gives website owners a selected network of trusted specialists to turn to for help with the AdSense programme. One central principal of the programme is security for publishers, and Certified Partners can already manage publishers AdSense accounts without needing login […]
Bidding for the world – Biddable World 2014
Working for OKO Digital, the opportunities for attending various industry events are numerous. As much as we’d love to regularly break out from the office confines, the reality is: there just isn’t time to attend them all, so we have to choose. Kelvin Newman is a familiar face and name to many, within the world […]