Google’s Publisher Policy Team, based out of Mountainview, have been busy emailing out their sincerest apologies to publishers to recently received erroneous communications about breaches to the AdSense PII policy. Whilst the original emails were sent in error, they’ve been an eye opener to many publishers who were not previously aware of the policies […]
AdSense on dynamic pages
The current system works well, but it is not instant. As there is a delay between AdSense first seeing the code on a page and that page being crawled by Mediabot, it does mean there are times when AdSense is less aware of the content on a page, meaning that ads can be less targeted […]
Why you shouldn’t be encouraging ad clicks
The most common occurrence of people being accused of encouraging clicks is the choice of words next to their ads. Many site owners like to write ‘Help support our site, click on our sponsors!’ or ‘Support us’ when in reality the only Google approved choices are ‘sponsored links’ or ‘advertisements’, nothing else. It is also […]
What is CPMAV in AdSense reports?
Last month a new term started appearing in publisher reports, and it has sparked a flurry of enquiries to our AdSense team asking “What is CPMAV?”. The new heading has appeared in the Bid Types report, highlighting that advertisers now have a new way to bid on your ad inventory. The CPMAV initials stand for […]
AdX vs AdSense – Which is better, will Ad Exchange earn you more?
AdX vs AdSense, who’s the real winner? The Google Ad Exchange (also called AdX or Google Adx) is a topic that seems to be gaining interest amongst website publishers, and existing AdSense users, keen to ensure that they are getting the best price for their advertising inventory. For those who might not already know, AdX […]
Automated intelligence alerts (and why you should be using them)
Whilst there are measures that can be taken to reduce “surprises” with your website, there are so many things that can potentially go wrong that it is impossible to ensure against everything. Sometimes the best we can do is to make sure that we are made quickly aware of problems and are able to react. […]
- « Previous Page
- 1
- …
- 24
- 25
- 26
- 27
- 28
- …
- 30
- Next Page »