1. Navigate to the new user screen in DFP Visit www.google.com/dfp and login if you aren’t already Click Admin in the header menu (see 1) Click Users in the resulting side menu (see 2) Click the New user button (see 3) 2. Enter the user details Name: The name that will be used on the invitation […]
Using DFP Key-values to structure inventory
At OKO we often start the process of Ad Inventory Management by overhauling the publisher’s DFP inventory. It isn’t unusual to find relatively simple sites with hundreds of ad units defined. This is most common with older accounts, where complexity has been added over time to answer various targeting or reporting requirements, but we’ve seen […]
#FreeWebFriday TemplateMaker.nl
#FreeWebFriday is our celebration of the free worldwide web; Great sites that are free to use with a little help from online advertising. We are going to share one of our favourites here on the blog every Friday, but hope that others join in with the hashtag on social media. Today we’re looking at TemplateMaker.nl, […]
Fighting back against ad-blocking
The rise of ad blocking over the last few years has been hard to ignore. Fuelled by overly-aggressive advertising, more users have turned to the “blunt instrument” of simply blocking every ad possible. Ad blocking has become a hot topic, and I am often asked what options are available to publishers feeling the squeeze of […]
Three bad ways to set CPM rates in Google Ad Manager (and one good one)
If you are a Google Ad Manager publisher running either AdSense or AdX and you have been paying attention, then you probably already use Dynamic Allocation to increase your earnings. If not, read “Why dynamic allocation makes DFP so good” now, then come back and read this after for the detail afterwards. If you are […]
AdSense bid types explained
AdSense is best known as a Cost Per Click network, but any publisher who has ventured into the bid types report will know that advertisers aren’t all paying per click. Understanding bid types is crucial to making informed layout decisions, so here is our quick guide to the bid types you will find in Google […]
- « Previous Page
- 1
- …
- 22
- 23
- 24
- 25
- 26
- …
- 30
- Next Page »