There can be few sites that wouldn’t benefit from increasing the proportion of users who visit the site more than once. Return visitors don’t come with new acquisition costs and will generally have higher conversion rates, making visitor loyalty a hot metric to monitor. No matter how great your content is, the uncomfortable truth is […]
Why no one wants to read your press releases
Unlike many promotional methods within the digital marketing space, the humble press release has been around long before the internet – I even remember being taught how to create one in school 12-15 years ago. In its most basic form, it packages news into a digestible format to feed out to journalists, bloggers and anyone who […]
OKO awarded AdSense Certified Partner Status
I’m really proud to announce that we have, this month, become part of a very exclusive online club. The Google AdSense Certified Partner programme identifies and certifies organisations that are able to give expert level support to site owners who run Google advertising on their websites. Until this month the programme had only 13 members […]
What does the AdSense revenue drop mean for publishers?
Talk of plummeting AdSense revenues have hardly been uncommon this year, but this week the tables seem to have been turned. Since the publication of Google’s latest quarterly financial report the plummeting graphs have stopped charting performance drops for individual publishers and are instead charting the drop of AdSense itself. AdSense, the program that allows […]
Track marketing success with campaign variables
One of the great advantages of marketing online is that you have access to more detailed and accurate performance data. Accurate measurement, through tools such as Google Analytics, allows you not only to understand what marketing to repeat, but also to tune your campaigns to perform better. One of the easiest ways to improve the […]
Password security for human beings
It’s a curse of the modern world that so much of our lives are secured by passwords. If you use the same one for everything, or switch between a few tried and tested favourites, then you don’t really have much in the way of security at all. If you are an online business then you […]