The last few years have seen a lot of encouragement for website owners to deliver their sites via https, yet many ad funded websites are still to make the change. Few people would deny that serving website securely via https is a good thing, but concerns over lost revenue mean that it is a project […]
Understanding Google Ad Manager responsive ads
Google defines Responsive Ads as ads that automatically adjust their size, appearance and format to fit available ad spaces. Responsive websites are a great solution in many ways, but it is hard to deny that they do make ad serving more complicated. That 970×250 masthead might perform brilliantly on desktop for you, but your mobile […]
AdSense and Adx PII warnings : Who are you sharing your user data with?
Over the last thirty days we have seen an increasing number of long standing AdSense and Ad Exchange publishers receiving PII warnings regarding the passing of PII (Personally Identifiable Information). These policy notices include a warning that failure to act within 14 days can result in payments being suspended, so can be alarming to receive. […]
The delights and dangers of monetising User Generated Content
Content is the cornerstone of web publishing, but can be expensive and time-consuming to produce. No wonder the idea of having your website users provide the content for free is so appealing. From forums to free-ads, dating sites to microblogs, User Generated Content (UGC) has been a been a popular strategy for publishers since the […]
3 Reasons You Need Video Content (and 7 Ways To Make It On The Cheap)
Video content has always presented a great opportunity for publishers, but technical and cost barriers mean that it is an opportunity that is often overlooked. 2019 has seen that opportunity grow and publishers who can find a way to produce video on a budget may find themselves with an advantage. Why video will continue to […]
Sticky ads with AdSense and AdX
Sticky ads, those that don’t scroll off the page as the user scrolls down, have always been popular with publishers. They’re an efficient use of space and your ad-unit allowance and are good at catching the user’s eye. With CPM ads on Google networks now only paying on viewable impressions, the benefits have only increased. […]
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