The amount of data available to a web publisher can be a two-edged sword. On one hand, more data means being able to inform a wider range of decisions. On the other hand, that data can distract from what is important or even overwhelm. A common trait amongst successful publishers is having focus on the […]
Understanding AdSense Targeting Types
AdSense targeting types are the ways in which advertisers target different ads to web pages. What are the AdSense Targeting Types? Contextual targeting, ads related to the content on a page Placement targeting, hand picked by advertisers for a specific part of a page Personalised targeting, closely matched to viewers’ interests and browsing habits You […]
Why Search Console is now vital for web publishers
Search Console is a free to use service for website owners/managers that acts as a formal point of contact between the website admin and Google. Called “Google Webmaster Tools” until May 2015, the service gives site owners a small collection of tools, settings, performance data and alerts/messaging. At OKO we strongly advise all website publishers […]
Chrome ad blocking – what publishers need to know
ads.txt – What is ads.txt? How to implement for AdSense and others
What is ads.txt? Ads.txt, also known as Authorised Digital Sellers, is the IAB Tech Lab’s initiative to clean up and bring transparency to digital advertising by eliminating the ability to profit from counterfeit inventory. This is achieved by providing a mechanism to publishers so that they can declare who is authorized to sell their inventory. […]
Google AdSense Certified Partners – What can a GASCP AdSense Partner do for you?
Google launched their AdSense Certified Partners program back in 2003 to help publishers get more from the Google AdSense product range. OKO are very proud to have been invited to be part of that program and become the first UK company to successfully certify as Google AdSense Certified Partner. The program aimed to help web […]
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