We posted last week about changes that are being made to Google Chrome’s privacy that will affect how cookies are used on the web. In this follow-up post, we’ll talk more about the possible impact of these changes from a publisher perspective, and look at what measures publishers can take to protect their revenue. What […]
Can you stop bad ads by raising Floor Prices?
Bad ads, Malvertising, Malicious advertising: Whatever you call it, the problem of programmatic ads being used for purposes other than advertising is an ongoing issue for web publishers. As publishers we are judged not only by our content, but by the ads that we run to support that content. When users get malware warnings on […]
How to monetize website traffic
Whilst many websites are started as the result of a passion, as websites grow the pressure to monetize that traffic grows with them. Understanding how to monetize website traffic is essential to ensuring the success of any site. Despite many of the “ads vs affiliate” type discussions online, there is no single right answer. The […]
AdSense vs Ad Manager
AdSense and Ad Manager are the two cornerstones of Google’s publisher-facing toolset. Both programmes help site owners earn money from ads on their websites, but they are wildly different tools with far less overlap than some realise. Understanding the differences between Ad Manager and AdSense, together with the strengths and weaknesses of each allows publishers […]
Ad Waterfalls Explained
Most recent update: September 2023 This article was originally published in July 2018 and is periodically updated to keep it accurate and current. Ad waterfalls, also known as daisy chains, are used to optimize revenue from setups with multiple demand partners. While largely replaced by more efficient strategies such as header bidding, waterfalling is useful […]
The Ultimate Guide to Google Ad Manager Key Values
Key Values in Google Ad Manager are often overlooked or misunderstood. Originally introduced as DFP Targeting Parameters, Key-Values are a deceptively simple mechanism that provide greatly improved flexibility for both targeting and reporting. This free guide explains exactly how to use Ad Manager Key-Values, highlights some of the limitations and pitfalls and gives useful examples for publishers […]
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