Quantcast Choice is a popular Consent Management Platform (CMP) for publishers for good reasons. It’s well proven, easy to set-up, free to use and utilises the IAB Consent Management Framework. That framework ensures that the consent users give is passed to every demand partner who has also adopted the standard framework. The problem that publishers […]
How do First Price and Second Price Auctions differ?
There is a lot of talk in online advertising about First Price and Second Price auctions. The difference between the two is simple, but there is more to know about the two auction formats than just understanding the mechanics. Given that almost half of all digital advertising buyers and sellers don’t understand the difference between […]
How to get started and setup Exchange Bidding
It’s not often that publishers are given a way to increase ad revenue without any significant drawback, so it is no surprise that Google Exchange Bidding is a popular choice for those who can get access. The ability to open up new demand channels and increase auction win prices without on-site change or increased latency […]
Increasing Pageviews Per Session
If you run an ad-funded website, you don’t need us to tell you the importance of increasing your average pageviews per session – more pageviews, more ad views, more revenue. But you might need us to tell you how to get more pageviews per session – so here we go: Firstly, we’re going to assume […]
What is Cookie Matching and why is it important to publishers?
The huge growth of online advertising owes much to the promise of providing more targeted reach than mass media, which is achieved through Cookie Matching. Unlike traditional newspaper, TV or radio advertising, online advertising can be directed at very narrow audiences to ensure minimal wastage in any campaign. Minimal wastage translates to higher CPMs for […]
Forced redirect ads: What publishers need to know and how to stop them
- « Previous Page
- 1
- …
- 16
- 17
- 18
- 19
- 20
- …
- 30
- Next Page »