Create a Facebook Page and watch the Likes rolls in. Not to mention an avalanche of clicks to your website. What a fantastic, super easy and above all, FREE way of generating traffic. Boom! Well, yes and no. Maybe back in 2010 before every brand, granny and their Labrador had jumped on the Facebook bandwagon. […]
The real cost of first look
It’s becoming increasingly common for some ad networks to push hard to get first look on your impressions. Publishers will often be offered a premium price (either a floor or fixed CPM) for every impression the network takes, with the promise to pass back any un-taken impressions to the publishers other sources. Such deals sound […]
Mobile video advertising overtakes TV
TV is dead, long live mobile! The latest research into video display advertising from AdColony has revealed that media buyers are putting a larger budget on mobile video campaigns than television. It seems that all those 55 inch TV 4K screens are being replaced with 5.5 inch pocket TVs, which has to be great news […]
Google starts to enforce EU Cookie Consent Policy
The EU Directive on cookie consent was adopted in 2011 by European countries, and from 26 May 2012, the directive became law. Websites which receive EU visitors were at the time urged to implement a cookie consent solution for their websites, however, many businesses either chose not to, or are still unaware. This week Google […]
Dealing with DFP Malvertising notifications
When Google emails you with the subject line “Open immediately: Malvertising notification” it tends to get your attention. A growing number of publishers have been receiving emails just like that and are not always sure the cause of the urgent notice warning about policy violations. Any warning of a policy violation by Google ( or […]
Has the time come for publishers to switch to https?
The last few years have seen a lot of encouragement for website owners to deliver their sites via https, yet many ad funded websites are still to make the change. Few people would deny that serving website securely via https is a good thing, but concerns over lost revenue mean that it is a project […]
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