Much to the relief of webmasters and web users all over the World, the European Commission has announced plans to overhaul the EU cookie laws , with the aim to reduce the need for obtrusive cookie banners. Since 2012, webmasters have been required to inform users whenever cookies are saved on their computers. Under the […]
Google starts to enforce EU Cookie Consent Policy
The EU Directive on cookie consent was adopted in 2011 by European countries, and from 26 May 2012, the directive became law. Websites which receive EU visitors were at the time urged to implement a cookie consent solution for their websites, however, many businesses either chose not to, or are still unaware. This week Google […]
Google provides insights into the war on bad ads, spam and scams
Unless you are publishing online you are probably unaware of how prevalent ad fraud has become. Last week, Scott Spencer from Google’s Director of Product Management, Sustainable Advertising, shared some insights into the problems that Google faces with bad ads and how it has been dealing with them. Advertising is essential to maintain a free […]
Publishers invited to sign up to the new Google Contributor program
Following the closure of the original Google Contributor program, Google has started to accept sign-ups to the new platform – you can sign up via this page. The Google Contributor program was first launched in America in 2015 and run until December 2016. The service provided a way for readers to contribute directly to a […]
AdSense policy gets more granular
There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the way policy is enforced. The change itself is just a single word, so would be easy to miss: The word “Sites” has been changed to “Pages”. To understand the potential impact […]
Google tackles fake news sites
Google have updated publisher policies to prevent fake news sites from monetising through the AdSense platform. Fake news sites have been a popular strategy in recent years thanks to the ease with which sensational news stories can go viral on social media, even when they are purely fictional. Fake stories about the death of celebrities […]
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