Changes were made last week to the AdSense and Ad Exchange policy pages relating to the number of Google ads that a publisher can place on each web page. There has not yet been an official announcement from Google about the change but this is not unusual in itself. Publishers are expected to stay informed […]
Increase in warnings about ad code appearing on sites that you don’t own
We’ve spotted an increase in AdSense warnings about code appearing on sites that are not owned by the account. The warning appears as a yellow alert bar on the home dashboard screen of AdSense, with the full text reading as follows: In the past 7 days, your ad code has appeared a significant number of […]
European court rules website liable for user comments
Anyone running website that allow for user generated content or comments has another thing to worry about thanks to a ruling this week from the European Court of Human Rights. The court ruled that Estonian news site Delfi was liable for the content of comments left on the website by anonymous users. Until this most […]
AdSense to stop paying on unviewed impressions
Last week Google announced that it would stop charging advertisers for unviewed impressions on the Google Display Network. With over half of impressions going unviewed, this could be big news for the AdSense publishers who make up that network. We’ve previously posted about the importance of Active View metrics, but viewability is still an issue […]
The Brighton SEO survival guide
It’s September, which means that the twice yearly migration of digital marketing types to Brighton will soon begin. We’ve put together our teams tips for surviving and getting the most out of the UK’s biggest free digital marketing event. Our unofficial survival guide will equip first timers and regulars alike with tips and suggestions to […]
Ad blocking ruled legal in Germany
Ad Blocking is a thorny topic online. On one hand many user feel the need to block ads, as demonstrated by the sheer popularity of ad blocking extensions. On the other hand ad-blocking takes away the revenue that pays for the content that those users want to consume. With some publishers reporting a loss of […]