Important note: This blog was originally authored in April 2017. Since the, the Chrome ad blocker has become reality. You can find more up to date information about this here: Chrome ad blocking – what publishers need to know A report in the Wall Street Journal this week has many publishers concerned at the prospect of […]
Is Google really funding extremists?
Google is in the news again, and this time it is for “funding extremists”. A host of large advertisers have either pulled or paused advertising on parts of the Google network after a report in The Times showed big brand ads on extremist content. Aggrieved advertisers include the UK Government, who have paused advertising and […]
Is Google’s Fred update targeting ad publishers?
This week Google released a new update to its search engine and this has caused concern among some publishers – it seems that Google is penalising websites that display too many adverts. Google has not made any official statement regarding the update – it is the SEO community that has decided to call this update […]
Google adds new AdSense blocking categories
In case you missed it, last month Google made significant updates to category management by adding new AdSense blocking categories. Publishers now have more control over the adverts that are shown on their sites. When used correctly, this can help increase revenue and improve customer satisfaction. Google decided to make the changes based on publisher feedback, […]
Google to retire the official AdSense WordPress plugin
In January 2014, the Google AdSense team launched their own AdSense WordPress plugin to help publishers display ads without the hassle of adding individual ad units to text widgets and theme files. This week, we learned that they are retiring the plugin. While we do not use this plugin (it is quite basic and doesn’t […]
Google has started banning fake news sites from it’s AdSense network
Fake news sites have plagued the Internet for years, but whereas they used to be built purely for commercial gain, they are now being exploited by political extremists to influence how nations think, and more importantly feel, about various global issues. Fake news sites have been implicated in the Brexit referendum and Donald Trump’s victory. […]
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