Web publishers need to keep their eyes peeled for a new scam from fake networks / exchanges abusing the name of established players. Scam ad networks are not a new thing. Forums are full of “new networks” appearing that promise great CPMs to publishers who sign with them, followed by posts from irate publishers complaining […]
It’s official : Google Chrome to block ads by default
Important note: This blog was originally authored in June 2017. Since the, the Chrome ad blocker has become reality. You can find more up to date information about this here: Chrome ad blocking – what publishers need to know An announcement on the DoubleClick blog last week has confirmed rumours that ad-blocking will be coming to […]
What does Google deem as “Excessive Advertising”?
When Google changed the number of ad units allowed per page back in August 2016, they removed the previous “3 display unit” hard limit. Some publishers chose to interpret this as “unlimited ads”, but as we warned at the time this is as much about requiring a higher proportion of valuable content as it is […]
Facebook takes on “financially-motivated spammers”
The last few years has seen Facebook become the favourite playground for ad arbitrage, and it seems that Facebook have had enough. On May 10th Facebook announced that they had begun rolling out changes that will devalue posts that link to “low quality web page experiences”. The statement came in a press release that framed […]
Google closes net on hate speech publishers
Google made some subtle, but important changes to their policy on hate speech on April 26th. The changes come after a challenging few weeks where Google faced criticism and advertiser walk-outs over the content on some parts of the Google Publisher Network (See Is Google really funding extremists?). The change shouldn’t come as a surprise, […]
Google loosens policy on 300×250 mobile ATF units
Google have announced a policy U-turn that many publishers with mobile traffic are going to appreciate. Until this week, the policy was that ad units that are more than 100 pixels high should not be displayed above the fold on mobile devices, due to the increased risk of accidental clicks. That policy has now been […]
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