The last few years have seen a lot of encouragement for website owners to deliver their sites via https, yet many ad funded websites are still to make the change. Few people would deny that serving website securely via https is a good thing, but concerns over lost revenue mean that it is a project […]
When does a $2 CPM beat a $4 CPM?
Publishers are used to dealing in CPMs. They’re a convenient way to compare rates and an easy metric to work with. However, they are only useful when making true like for like comparisons – something that is easy to exploit. We love transparency here at OKO. We know that our approach works and encourage publishers […]
How are CPM rates determined?
This post was originally published on 20 September 2016 but is frequently updated to ensure its relevancy. The most recent update was 30th August 2023. Whether you’re a publisher working online, or an advertiser managing a campaign, you’re going to be talking about CPMs. A lot. Among all the numbers that get thrown around when […]
#FreeWebFriday Windguru.cz
OKO’s #FreeWebFriday continues this week with every wind and kitesurfers favourite weather forecasting site: Windguru.cz. In existence since 2000 head honcho Vaclav Hornik has been involved from the start having identified a need to provide accurate wind, wave and tidal data for those going afloat. At the time of inception Windguru was quite unique and […]
#FreeWebFriday WhoSampled.com
This week’s #FreeWebFriday honours WhoSampled.com, a community driven online project that is uncovering the connections between music through samples, covers and remixes. Visitors to the site can view any of 353,000 songs and 122,000 artists and uncover who each sampled and where their work has appeared. The data itself comes from an army of community […]
Three bad ways to set CPM rates in Google Ad Manager (and one good one)
If you are a Google Ad Manager publisher running either AdSense or AdX and you have been paying attention, then you probably already use Dynamic Allocation to increase your earnings. If not, read “Why dynamic allocation makes DFP so good” now, then come back and read this after for the detail afterwards. If you are […]
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