When selling your ad inventory via a CPC network you don’t just need high bids, you need clicks too. Imagine the extreme situation where an advertiser bids very high on an ad that users of your site will never click on. That bid will win often win the auction for impressions, but will generate no […]
Download Mat’s Biddable World Deck
I hope that you enjoyed my talk at Biddable World and that you are already thinking about how you might turn ad potential into conversions as a result. If you enjoyed it, or have any feedback or questions, please use the comments below. That was my first public speaking engagement in 20 years, so I’d […]
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