With Google being recruited to be the EUs “Cookie police”, notices about cookie usage are literally popping-up all over the internet again. Whilst some might argue that these notices are an important step for user privacy, I personally see them as an unnecessary annoyance that creates a jarring user experience and litters the web. I […]
AdSense and Cookies. The EU user consent requirement explained
AdSense publishers were notified back in July that they would need to make changes to their websites to comply with the new EU user consent policy. The notification required that changes were in place by September 30th 2015. Despite the looming deadline, many publishers are yet to implement changes. One of the key reasons cited […]
Auction pressure and why your CPM is probably lower than it could be
One of the core principals we use to increase ad revenue for the publishers we work with is to get advertisers to pay closer to their top bid. Advertising through networks like AdSense is settled by auction and just like a real-life auction room the final price is often quite different to what the buyer […]
How high traffic can lower your AdSense RPM
It doesn’t seem unreasonable to expect that doubling your page views should double your earnings, yet this is rarely the experience of content producers who see sudden surges of traffic. All too often RPMs drop almost mirroring the traffic increases and resulting in far lower incremental revenue gains than they might hope. If the new […]
How much AdSense revenue will the mobile update cost you?
Today is the day that Google will release its “mobile friendly update”, the much talked about change that will see sites penalised if they do not meet basic usability standards for smart phone users. Much has been said about the update already, and a thousand more blogs on the topic will probably be published over […]
AdX vs AdSense – Which is better, will Ad Exchange earn you more?
AdX vs AdSense, who’s the real winner? The Google Ad Exchange (also called AdX or Google Adx) is a topic that seems to be gaining interest amongst website publishers, and existing AdSense users, keen to ensure that they are getting the best price for their advertising inventory. For those who might not already know, AdX […]
