When publishers that use AdSense hit a bump in the road, they often think that the grass is greener on the other side, but it can be hard to find a genuinely competitive alternative to AdSense. AdSense is a Google product and Google is a hugely dominant player in online advertising. Any AdSense alternative that […]
OKO Deep Dives: What is eCPM?
In this deep dive, we’ll be taking a closer look at eCPM, or effective cost per mille, and help publishers understand its value, how to calculate it, how it differs from other metrics and how to optimize. Our series of OKO Deep Dives analyse key performance metrics and aim to strengthen publishers understanding which will […]
How to monetize Safari traffic
As a publisher, it’s important to be aware that CPM rates can vary greatly depending on browser choice. Safari browser, in particular, can yield significantly lower CPMs than Chrome because of Apple’s stance on data privacy and advertising. We’re going to be unpacking some of the methods that publishers can implement to better monetize Safari […]
Job vacancy: Technical Account Executive, Portsmouth area
The opportunity: OKO are looking for a smart, detail focused individual who is up for the challenge of taking on a customer facing role as part of our small, world-renowned team. We’ll give you the training, resources and opportunity to learn all you can about the fast-changing field of sell-side digital advertising, then support you […]
Job vacancy: Digital Advertising Analyst
OKO is a locally based company with a global reputation for excellence in the thriving field of digital advertising. We help power the free-web by enabling website publishers to earn from the content they create and are the only UK company partnered with Google in this high-growth area. What can OKO Digital offer you? We’re […]